The New Facebook Profile Layout

Facebook has recently launched a new Profile layout.  Things have moved around, which may make it a bit more challenging for you at first.  Here are some of the things you need to know about the new layout:

  1. You info has moved to the top.  While it’s easier for people to see right away, it doesn’t allow you to specify the info that displays.  So while we used to have an “info” box where we could share a sentence about ourselves, as well as links to our websites, that’s no longer an option on the new Profile.  People now need to click the “Info” link under your picture to get your information.  That’s disappointing.
  2. Pictures of some of your friends appear on the left sidebar.  If you’d like to choose which friends appear, you can create (or select) a specific Friend List for this.  To get started, click the pencil icon that appears when you hover over the displayed friends in your Profile sidebar.  You’ll see a prompt to create a new list or choose an existing one.  After you create it, this list will appear above your “all friends” list.
  3. To add content to your Profile Wall, you now have to tell Facebook what kind of content you want to add first.  Below the string of pictures of you, you’ll see a “Share” bar.  From there you can choose Status, Photo, Link, or Video.  Facebook will open the specific content sharing screen you need to share your content with your friends.
  4. The “send message” link has disappeared.  Now, to send a message to an individual on Facebook, you need to click the Message icon at the top of the screen (next to the notifications icon).  Then you’ll see a link that says “Send a New Message.”  From the new message box, you can begin typing the name of the person you want to send a message to.
    (UPDATE: I’ve just discovered a “Send Message” button on the right of profiles.  This appears to have been added since the last time I checked.)

There are other changes, as well, and I encourage you to explore them.  These, however, are the biggest changes that will affect your business.

Have you switched to the new Profile?  What do you think of the layout?  Would love to read your thoughts in the comments!

17 Responses to The New Facebook Profile Layout
  1. Julia Porter (nee Leader)
    December 14, 2010 | 7:08 am

    I have resisted selecting the new profile layout because no one I know who’s changed likes it. Unless I am forced into it by facebook I am hanging on to my old profile layout!

    I am a very small, very new entrant to the direct selling and marketing world, and live in the ‘original’ Jersey, that is the little Channel Island south of the United Kingdom which is only 9×5 miles in area! I am finding your blogs very useful, especially the ones relating to facebook, spamming and the use of customer newsletters. Thank you very much!

    • Jennifer Fong
      December 14, 2010 | 10:18 am

      Thanks so much for commenting Julia! Glad you’re finding value here. Cheers!

  2. Debbie Pasquini
    December 12, 2010 | 11:17 pm

    I have a fb page for my CM business and with the changes, I can’t figure out how to post to my page. If I use the “share” button, it posts to my profile, but not my fb page for my business. I don’t like these changes so far. Just when I thought I was getting things figured out, they change it again.

    • Jennifer Fong
      December 14, 2010 | 10:19 am

      Debbie, are you trying to use the “Status” link on your Page? That’s working fine for me. Maybe it was a Facebook blip. Give it another try.

  3. Pat Zahn
    December 10, 2010 | 11:08 am

    I never like any of the changes FB makes (well, never is probably an exaggeration, there must have been something) but I always get used to them. As far as the info box disappearing, I wonder if FB has a love-hate relationship with businesses, after all, it wasn’t developed initially for them. I also wonder what a strictly personal user thinks – my daughter noted to me on her way out the door this morning that she doesn’t like it, but she didn’t elaborate. I particularly don’t like that you can’t just type in your status update, you have to click what type first – what was wrong with the old one, it was much more efficient.

  4. Stephanie Nivinskus
    December 10, 2010 | 10:36 am

    Immediately upon learning that the info box was gone, I redesigned my profile pic to include my pic and my contact info. I don’t want to hide that important info from anyone!! I am helping lots of all small biz owners do the same.

    • Jennifer Fong
      December 10, 2010 | 11:12 am

      Great idea Stephanie!

    • Christie Jarvis
      December 10, 2010 | 2:20 pm

      I love this idea! I am going to tell my clients to do this also. Brilliant woman!!

  5. Michael Sparks
    December 10, 2010 | 8:43 am

    Hi Jennifer.

    I too have made the switch. Like you, one of my biggest complaints is the missing info box. It’s not harder than ever for someone to find your website. I used to have mine listed on the info box, as well as a nice little sentence or two. What a pain.

    Overall the change is welcome, I just miss the info box.

  6. Cheri Semple
    December 10, 2010 | 8:29 am

    Good morning Jennifer – thanks for the post. It’s great to read your “how to” information on these new changes. I’m sure I’ll get used to the new format but really don’t see any real perks or enhancements from it. Unless I missed something, I doesn’t appear that we can see who is online now to do IM’s. I haven’t studied it much though. It seems to me that if the modifications are going to add a real value that we can see, we would be good with it but right now, it seems like they are changing things, just to change things – I am not seeing the value or benefit in any of the recent changes they have made. I wish they would embrace the “if it’s not broke, don’t fix it” mentality.

  7. Kim
    December 9, 2010 | 12:01 pm

    So, is this new profile optional, or will everyone have to switch over to it eventually? Do you feel that the new layout offers any advantages over the current layout?

    • Jennifer Fong
      December 9, 2010 | 12:03 pm

      Kim, my gut tells me that eventually everyone will be forced to switch. It’s just a matter of time. While I actually prefer the old layout, it is what it is. Facebook doesn’t usually take user preference in mind when making changes, unfortunately.

      • Scott Ryne
        December 11, 2010 | 10:15 am

        It’s already started switching. Just went to post a status update and I no longer have a comment box. I now have four options: Status, photo, link and video. BTW-I have not switched to the new layout yet. Guess I will have to, whether I want to or not!

  8. Feanny Xu
    December 9, 2010 | 11:50 am

    Great article Jennifer!

    I couldn’t find the links I posted which used to be at the bottom left of my Profile. I am wondering if you know where to find them. Some of my FB friends like to see the Avon brochures, but they could not find them from my Profile.

    Thanks Jennifer!

    Have a great day!

    Feanny Xu

    • Jennifer Fong
      December 9, 2010 | 12:02 pm

      Great question Fanny! Folks now need to click the Info link to find your links.

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