I think that sometimes we make social media more complicated than it needs to be. I’m not sure if it’s because we expect it to be hard, and it becomes a self-fulfilling prophecy, or we simply accept generic advice on social media, and think we have to do everything under the sun.
Let’s make this a lot simpler for our businesses.
To use social media as an independent direct seller, there are really only a few things you need to do/know.
- Decide what results you want. Increased sales? Increased recruiting?
- Decide how much time you’ll invest (start with 20 minutes/day) and choose one tool to start (start with Facebook.)
- Talk to people online. As a direct seller, you probably network all the time. This is an extension of that. Talk to people. Listen to them. Discover their needs, and build relationships.
- Share useful tips and advice. Sell cookware? Share recipes and kitchen tips. Sell candles? Share decorating ideas and tablescapes. Sell makeup? Share beauty tips. You get the picture. Information people can use right now without spending a dime, with stuff they already have in their houses.
- Avoid overt sales and recruiting pitches as general status updates, or form emails. People don’t like it. Maybe your mom will tell you it’s fine, but for every one person who is nice to you about it and willing to forgive you, 5 people will hide you. Trust me.
By using this method, you’ll learn what people need. Then you can make appropriate, individual recommendations to people at a time when they are most likely to be productive.
Don’t make social media this complex, overwhelming thing. Instead, network. Talk to people. Understand them. Build relationships. Then follow up individually. This is the secret to success in social media.