Yesterday I received this message in my Facebook inbox (names covered to protect the guilty):
There are so many things wrong with this on so many levels. And I wanted to share with you what exactly is wrong with this, so you never make this mistake yourself.
Let’s start from the beginning:
- It came from someone I barely know. I know she’s a direct seller, but that’s it. We’ve never had a personal conversation. Ever.
- It was sent to a group (including, I might add, several well-known trainers in the direct selling industry…and she asked what we did…) I obviously fell in the group of J’s that she sent this to. Nothing makes you feel all warm and fuzzy inside like a form letter. (NOT!)
- Punctuation, capitalization, and spelling is shaky at best. At least run your messages through a spell and grammar check.
- She pitches a feature of her opportunity without having any idea if it’s one that would appeal to me.
Now I DO say that folks should send a private message when they want to present the opportunity to someone. But not like this. Let’s talk about the right way to do this:
- Get to know someone first. Comment on their statuses. Have personal conversations. Build a relationship. Find out what’s important to someone, and help them get to know you.
- Once you see someone express a need that you know your opportunity would meet, send them a private message asking to set up a call or Skype session. Chat in person about the opportunity.
- If it MUST be done electronically, send someone a link to a recruiting video or opportunity page that your company has provided.
Recruiting is about individuals, and as such, it must be done individually. By all means use your social media tools to make connections with new people. But don’t spam your entire list with an opportunity pitch. That’s as bad as doing it through a status update. It’s inappropriate, and never OK.
I love you guys and I want you to get this right. So make sure that you NEVER send a message like this. OK?