There are many direct sales companies that are now establishing a presence online. As individual direct sellers, this is an exciting time. Suddenly, you’re gaining more insight into your company. It has a more approachable face. You have another avenue by which to communicate with your company.
But with that increased access, there also comes responsibility. Even though direct sales companies try to get everything right the first time, sometimes they make mistakes. They deliver policies that the sales force is unhappy about. They mess up an order. Something is late. It is human nature to turn to the easiest and fastest way to communicate when there’s a problem. And it may be tempting to use social media to tell our companies when we’re upset. But I urge you to think twice.
If you’re in business with a particular direct sales company, most likely your main goal is to gain more customers and recruits. Part of your ability to do business means a favorable impression of the company you represent. If you voice your complaints through social media (Facebook, blog comments, etc.) rather than using the official channels provided through your company, you can damage the public’s perception of your company. And that makes it harder for you and everyone else in your company to do business.
Are there times to take something public? Perhaps, if you’ve exhausted the official channels, and have received NO response. But if people are working on issues, let them work. Complaining through social media is not going to solve the problem, and will only add to it.
Now companies absolutely have a responsibility here too. They must make sure that official channels are in place, and people have their issues responded to in a timely fashion. But we all must work together if issues are to be addressed while still protecting the reputation of the company that you choose to represent.
The main point here is THINK before you post. If you have a problem, by all means let your company know. But don’t take it public (which is exactly what social media is) unless you have exhausted EVERY other means to be heard. Otherwise you’re making it harder for every single consultant in your company to do business.
What do you think? Looking forward to reading your comments below.
Photo Credit: Lara604