Tips for Improving the Reach of Your Facebook Page Posts

A couple of weeks ago I wrote about how the current Facebook algorithm is favoring text-based posts over links. My point in that post is that when Facebook decides what pages can share, it is damaging the authenticity of the conversation, and I still believe that. However today’s post is based on a bit of further research, and what you can do to get the furthest reach for your Page posts.

  1. If you choose to share a link, remove the preview. In our tests, posts that contained a link without a preview went further that posts with previews. Here’s the same post I do weekly without the preview. Note that it reached 4,864 people.
    reach without link preview
    Here’s the previous week of the same post WITH the link preview. Only 1,882 people were reached. Big difference.
    8-30 PYBF
  2. Skip the image. While images can be eye catching, Facebook tends not to give you as much reach on posts with images. I still think it’s a good idea to include an image sometimes, just to get attention. But realize that you won’t get as much reach on a post with an image.
  3. The Share button can impact your reach. When you click “Share” on someone else’s post, we are finding that reach is limited. (And can I tell you how much that annoys me? Isn’t the point to engage people with content that they want to share with their friends? Isn’t that part of the POINT? Why Facebook dings shares is beyond my comprehension.) You may be better off copying the URL of someone else’s post, pasting it in as a new post, and removing the preview. Then type some descriptive text so people know what they will see when they click the URL.

    Here’s an example of a post that was shared using the “Share” link. Note that only 332 people saw this post. My average reach on other types of posts is around 3,000-4,000 people. My average reach on shares is only 300 people.
    share post

I believe that Facebook wants the most visual posts to be those that have been paid for. For example, we have been doing News Feed Ads for a direct selling company client, which include visuals, and these have done very well for us in terms of both visibility and leads. But for posts that are not paid for, text seems to be what you need to go with to get the best reach possible.

What tips do you have for improving the reach of your Facebook Page posts? Please share them in the comments below!

15 Responses to Tips for Improving the Reach of Your Facebook Page Posts
  1. Amy Hagerup
    June 13, 2014 | 9:30 pm

    I’m glad to hear someone say that texts only posts get shown more by FB. That has certainly been my experience but I keep hearing “images are best.” Thanks for your expertise. Blessings, Amy
    Amy Hagerup recently posted..Arrival in Heaven: Inspirational Christian Story

  2. suzen pettit
    December 10, 2013 | 4:55 pm

    my tip would be to not put all of our eggs in one basket ! this is such a drag. Images engage, previews do as well. it seems like a catch 22- dont post things that will catch peoples attention and facebook will be more likely to pick it up. Don’t get it….
    suzen pettit recently posted..The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts

  3. Lorraine
    November 21, 2013 | 8:32 pm

    What does it mean to ‘remove the preview?”

    • Jennifer Fong
      November 22, 2013 | 8:51 am

      Hi Lorraine! To remove the preview, you mouse over the image that shows up once you insert a link in your post, showing a preview of your site, and then you’ll notice a small X appears in the upper right corner of that area. Click that, and you remove the preview of that site, leaving only a text-based post.

  4. Lalia H
    November 21, 2013 | 12:48 pm

    I’ve noticed these trends too. The real kicker is that my pictures are being limited in their reach too! A photo with text, no links gets about 30% reach of just words.
    Lalia H recently posted..Black Friday Fun Starts Now!

  5. Lisa Collin
    November 21, 2013 | 11:12 am

    Thanks for the great insight, Jennifer! Can’t wait to start implementing some of these strategies!

  6. Jan
    September 23, 2013 | 10:51 pm

    The problem with removing the image is that for bloggers like myself who are blogging our creations, often people won’t click WITHOUT the image being there to spur them on.
    Jan recently posted..Stampin’ Up! For The Birds plus (ahem) {whispers} other stuff!

  7. Melannie
    September 17, 2013 | 9:25 pm

    Our Facebook page is has a very small following. I will try posting without the preview image and see if that improves our reach.
    Melannie recently posted..New Stampin’ Up! Classes Available On Line!

  8. Chris Mayhew
    September 17, 2013 | 5:05 am

    Hi Jennifer, thanks for sharing such an interesting post. I wonder though if these tips would be as useful for someone who maybe isn’t quite established in the social media environment. I can’t see it being of benefit for a newcomer to remove the preview from their posts as this looks a bit more ‘spammy’ to me. I know that I wouldn’t click through a link from a page I wasn’t familiar with if I didn’t know where it was going to take me.
    Chris Mayhew recently posted..5 Twitter Mistakes You’re Probably Making

    • Jennifer Fong
      September 17, 2013 | 4:11 pm

      It’s an interesting question, Chris. I will say that I have observed (although not tested specifically) that smaller pages tend to get a slightly larger percentage of reach. So perhaps that helps. But you’re right, if someone is not familiar with a page they are probably less likely to click. It’s a quandary!

  9. Derek Lee
    September 16, 2013 | 3:13 pm

    You are right on the money Jenn. I did a post today without the preview or sharing, and my reach improved dramatically. Thank you for the tip!

  10. Sarah
    September 16, 2013 | 2:18 pm

    I find I get the best reach with posts in late afternoon during the week (2:30 – 4:30 ish)

  11. Brenna
    September 16, 2013 | 12:03 pm

    Thanks so much! I’ve been tweaking my posts to try and up my reach, and this will help tremendously.

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