Yesterday I wrote about how to get your business to appear at the top of the new Facebook Profile. In that article I talked about selecting (or adding) a community page for your business. Well since that time I’ve had the opportunity to speak to folks at the corporate level, as well as some folks in various salesforces who have shared their experiences with me, so I wanted to give you a few updates on this.
- Please DO NOT create a community page for your company. If the company wants one, let them create it and claim it. (Community Pages bring their own problems, as they are an aggregation of every mention of your company. This may not be the best introduction for consumers to your brand.) Otherwise there will be 32 billion community pages floating around Facebook for your brand, which can become extremely confusing for consumers looking for the official brand page.
- It appears as though some folks are able to select their official page, as opposed to a Community Page. I am not able to select my own Facebook Page, but can select other Pages. I believe that this is because Facebook is still rolling out the functionality, and it may not be available for all Pages yet. Your best bet, if your official Page is not available yet, is just to wait, rather than creating a community Page. My guess is that most, if not all, will be able to be selected within a week or so.
- Some folks have told me that instead of selecting their brand’s Page, they are selecting their own Facebook Page. If you have one, this is a good way to link to your specific business. It’s important, however, to name your Page as something you’d be happy to have splashed across the top of your Facebook Profile.
Facebook will clearly continue to keep us on our toes. Do your part by staying informed, and helping present the brand in the best possible light.
Do you have the ability to select your Page or your company’s official Page yet? What are you choosing to add to the top of your own profile? Would love to read your thoughts in the comments below.