Tips for Selecting a Page to Link to Your Profile on Facebook

Yesterday I wrote about how to get your business to appear at the top of the new Facebook Profile.  In that article I talked about selecting (or adding) a community page for your business.  Well since that time I’ve had the opportunity to speak to folks at the corporate level, as well as some folks in various salesforces who have shared their experiences with me, so I wanted to give you a few updates on this.

  1. Please DO NOT create a community page for your company.  If the company wants one, let them create it and claim it.  (Community Pages bring their own problems, as they are an aggregation of every mention of your company.  This may not be the best introduction for consumers to your brand.)   Otherwise there will be 32 billion community pages floating around Facebook for your brand, which can become extremely confusing for consumers looking for the official brand page.
  2. It appears as though some folks are able to select their official page, as opposed to a Community Page.  I am not able to select my own Facebook Page, but can select other Pages.  I believe that this is because Facebook is still rolling out the functionality, and it may not be available for all Pages yet.  Your best bet, if your official Page is not available yet, is just to wait, rather than creating a community Page.  My guess is that most, if not all, will be able to be selected within a week or so.
  3. Some folks have told me that instead of selecting their brand’s Page, they are selecting their own Facebook Page.  If you have one, this is a good way to link to your specific business.  It’s important, however, to name your Page as something you’d be happy to have splashed across the top of your Facebook Profile.

Facebook will clearly continue to keep us on our toes.  Do your part by staying informed, and helping present the brand in the best possible light.

Do you have the ability to select your Page or your company’s official Page yet?  What are you choosing to add to the top of your own profile?  Would love to read your thoughts in the comments below.

10 Responses to Tips for Selecting a Page to Link to Your Profile on Facebook
  1. claude@Extra Income Philippines
    December 23, 2010 | 5:22 pm

    Thank you for your notes on how to add an employer to my facebook profile page. I had not done it and the information was timely. Secondly also the information about small housekeeping on updating my profile for 2011 is also a valuable hint. Regards

  2. Kathy Rowland
    December 16, 2010 | 9:30 am

    Thanks Jennifer for helping us keep up with Facebook! Wow, almost a full-time job! I’m happy that my position (Arbonne Independent Consultant) is right up there at the top with the link to my business fb page (Beauty and Blessings). Just typing in the name without the www linked me right to it. Course it keeps me on my toes to have something rich and appealing for my guests to find when they do link to my page 🙂
    Thanks once again from a BIG fan,
    ~Kathy

    • Jennifer Fong
      December 16, 2010 | 4:05 pm

      Absolutely! Great way to set it up. Cheers, Kathy!

  3. Amy Celona
    December 16, 2010 | 7:17 am

    I have successfully followed the directions in the following article:
    http://jonochs.com/how-to-fix-your-employer-links-in-facebook/
    and linked my ’employer’ to my Facebook business page.

    Since Facebook will only link to a ‘Facebook’ page regarding employment and not my actual website, it was the next best thing (I’m just glad that I did have a business page).

    • Jennifer Fong
      December 16, 2010 | 8:16 am

      Thanks for the info Amy! I’ll check this out.

  4. Darren Spruyt
    December 15, 2010 | 10:39 am

    Hey Jen! Great tip and thanks for sharing it! In fact, I added myself as an employer (Founder&CEO) of my own fanpage so people can notice it when they look at my profile info right at the top! We definitely need to adapt quickly to changes in social media to get noticed. 🙂

    Regards,
    Darren Spruyt

    • Jennifer Fong
      December 16, 2010 | 8:18 am

      Absolutely! Thanks for commenting Darren!

    • Amy Celona
      December 16, 2010 | 9:44 am

      How to you add yourself as an employer? I can’t find how to do that.

      • Jennifer Fong
        December 16, 2010 | 4:04 pm

        You just type whatever you’d like to appear in the Employer field.

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