Social media can do many things for a direct selling business. It can help you find more customers, promote brand recognition, generate reorders/rebookings, and also help you find recruits for your business. If you are a leader or aspiring leader with a direct sales company, it pays to learn how social media can help you with both recruiting and team support. As a leader, your time is limited. If you want to be able to still have time for your family, you must find ways to streamline your efforts for peak productivity. There are many tools that can help you be more efficient and more effective in your leadership role.
Here are some social media tools you may want to consider using as a leader:
- A Blog: A blog can be an excellent tool for recruiting. By sharing articles that are relevant to someone considering working from home, you establish yourself as an expert that people come to rely on as they make their decision to join a direct selling company. It’s important to note that you are NOT recreating your company’s opportunity page on your blog. Instead, you are covering topics such as life balance, what to consider when choosing an opportunity and sponsor, tax benefits of a home-based business, and more. To read more about creating a direct sales recruiting blog, read this post I wrote.
- A Facebook or LinkedIn Group: If you’re using social media to recruit, chances are you’re going to have team members spread out all over the country, or even the world. That makes it challenging to have the local team meeting in someone’s living room! (Although you should still be doing that for local folks.) A group can help you bring all your far-flung team members together in an environment where they can share thoughts and ideas, while accessing training, important information, and more that you provide. As a leader, you’re probably answering the same questions over and over again. Wouldn’t it be nice to have a place that you can refer folks for common questions, so you can focus on issues that really need your attention? The added benefit is that folks don’t need to wait for you…the answers are available whenever they need them. That makes you more efficient, and a better leader. An online group can help you do that.
- An Autoresponder: Imagine being able to plan the communications your new recruits need for the first 3 months of business (training, instructions, etc.), and then being able to plug each new person in so they receive those communications at the right intervals, without you ever having to think about it again. An auto-responder makes it possible. Not only can you send training and instructions, but you can also use the service for your monthly newsletter, customer communications, and more. As a leader, this is an indispensable tool that will help you make better use of your time, while also providing you with a constant flow of new leads (when you set up your recruiting blog so that people can sign up for more info, which is passed directly to your autoresponder list.) I’ve tried several autoresponder programs, and have found this one to be the most robust. (disclosure: affiliate link…you buy me a cup of coffee if you like it as much as I do and sign up) It’s the one I use myself, and I truly believe it’s better than any other that’s out there for direct sellers, because you can schedule the interval of emails. (Constant Contact doesn’t let you do that, even though it claims to be an auto-responder.)
Now remember, as you begin to consider recruiting online, direct pitches do not work. If you start immediately with “Join my team” “we’re having a sale on the kit” pitches, all that will happen is that people will hide/ignore you. Instead, focus on building relationships with people, understanding their needs, and then privately presenting portions of the opportunity that will resonate with the people you’re working with (just like you do face to face.) This will result in team members who are more invested in the business, because they understand what’s in it for them specifically.
Social media can be a powerful tool to help you become a leader in your company. But remember, it doesn’t replace relationship building. It’s just a tool to help you along the way.
What do you think? Have you used social media to help build and/or support your team? Did you get any ideas from this article that you can’t wait to try? Looking forward to reading your thoughts in the comments below!