Phone communication is really not my favorite. Don’t get me wrong. I have no problem talking to people and getting things done via phone. But I really don’t enjoy getting interrupted in the middle of what I’m doing by the phone. Especially for work, I MUCH prefer it when people email me first to schedule a time to speak. Then I’m prepared for the call, and my head’s in the game.
And as I think about how we use the phone as direct sellers, I wonder if we should spend a little time thinking about the effectiveness, or lack thereof, of “interruption marketing.”
Many direct sellers are uncomfortable making phone calls. Why? Because we don’t like interrupting people. Why not? Because we don’t like to be interrupted ourselves. Yet the phone is such an essential part of our business. Making those calls daily can be a crucial part of the success of our business. So what do we do?
I believe that online tools can help. Here’s how:
- If you’re planning to call someone, and are friends on Facebook, send them a quick chat message letting them know you’ll be giving them a call later in the day, and asking what time is good.
- At the beginning of each week, make a list of the people you plan to call. Send them an email asking what the best time to connect is.
- When completing a purchase with a customer, ask them what the best time is to call when you follow up with them. Write it on their customer care card so you remember the best time to call.
- Send a text message to a person you plan to call, asking if they’re free, prior to calling.
We’ll never be able to reach everyone electronically before calling. But when we use the tools at our disposal to eliminate some of the interruptions, we feel better about calling, and may find that our calls are more productive. After all, the person has already agreed to take your call (which helps to eliminate the gatekeeper), and you may have more of their attention. Because you’ve made an appointment, you’re less likely to get an answering machine. As a result, you may make more sales, get more bookings, etc. And isn’t that the point?
Do you schedule calls before making them? What are your thoughts? Would love to read them in the comments.