Using Social Media to Achieve Leadership in Direct Sales

Today’s post is the next in a series discussing the successes direct sales professionals are experiencing through the use of social media.

I conducted a poll a few weeks ago asking direct sellers what social media tools they are currently using. 37% said they use Facebook, 23% are using Twitter, 23% use LinkedIn, and 17% are using other niche-specific tools.  All of these tools can help you find success in social media, and it’s so important to define your goals in order to use each social networking tool effectively in direct sales.  You’ll read how one direct seller is using some of these tools below.

I’m so excited to share today’s story with you.  This is an email I received from a subscriber to this blog (you can subscribe by clicking here), and I left it intact so you can hear it in her own words.  I love that Melissa has shared the specifics of what she has done, because I think it provides great value for those seeking guidance on applying social media to a direct sales business.  If you would like to share your story, please email it to me! You may be featured here as well.

Melissa Laverty

Melissa Laverty

First, let me say, that I have learned so much about social media and how it can help my direct sales business from you; so thank you.  In fact, I recently promoted to Senior Executive Manager because of social media.  The solutions that have most positively impacted my business are Twitter, my blog, and Ustream.  They all work in tandem.

I update my blog daily.  This is how I am able to establish a ”relationship” with my online customers.  It is here they can learn more about me and my business and decide if they want to do business with me.  A new recruit told me that she wanted to sign up with me because my About Me blurb reads, “I’ve been a Close to My Heart consultant for over two years and have loved every minute of it”.  She said she wanted to have that feeling, too.

Recently, I had a customer come to me from the UK because of my blog.  The most important thing I have learned about blogging for your business is that you HAVE to use keywords in your titles.  This is what will drive searches to your blog, and therefore allow you to acquire new visitors & hopefully customers.

I have set up my blog to “auto-tweet” so that when I have added a post, it automatically gets sent to Twitter.  I follow scrapbookers in the hopes that they will follow me and then check out my blog.

I also have a search set up on TweetDeck for “scrapbooking” & CTMH.  This way when someone posts a question or comment about either one of those things, I can respond as an expert.  Recently, there was a post from a woman who was looking for a good online resource for acrylic albums.  I directed the Tweet-er to my Shop Online site, and she purchased two.  I have sent an Idea Book to another Tweeter who scrapbooks weekly with her friends and has never used my company’s product.

Finally, I conducted a UStream webinar that I promoted through my blog and Twitter.  The purpose was to host an Online Opportunity meeting.  I told the attendees about the consultant opportunity and presented to them the contents of the new consultant kit.  I had about 6 attendees, and 1, from Alaska, choose to join my team.  (I’m in Virginia, so this would have never happened without Social Media.)

That’s my story so far.  I’m so excited to have even these few success stories because I know it will just continue to grow.

Sincerely –
Melissa Laverty, Close To My Heart Consultant

Thanks Melissa for sharing your story!  You are an inspiration.  Keep up the great work!

Jennifer Fong

6 Responses to Using Social Media to Achieve Leadership in Direct Sales
  1. geovanny
    May 23, 2009 | 10:35 pm

    i enjoyed your article

  2. Julie Anne Jones
    May 23, 2009 | 1:03 pm

    Wow, Jen (and Melissa)! What a great story. I’m re-blogging about it because Melissa’s story is so valuable and this testimonial is a great “how to” for direct sellers wanting to use social media to grow their businesses.

    Thanks for sharing!

  3. kim
    May 22, 2009 | 1:41 pm

    Great post; enjoyed the tips from Melissa! I am wondering, though, how you get your blog to “auto-tweet” like she mentions. Any tips to get me started with that?

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