I have to be honest with you…I haven’t given YouTube a lot of thought for individual direct sellers. Why? Well, to be honest with you, I’ve seen a lot of bad video produced by direct sellers. (Not to say it’s all bad, but there’s certainly a lot of bad out there.) I also don’t think that direct sellers who become video producers are getting a lot of ROI for their investment. I’ve been of the opinion that direct sellers should leave the video production to their companies, and focus on other social avenues to build business.
And I still believe a lot of this. However I attended a session at BlogWorld last week that made me approach this a little differently. (Yay, professional development!) 🙂 There are a couple of reasons for this:
- Video is very powerful, and the videos your company is producing could have a broader reach, which will help with search engine rankings. Google now offers “blended search results.” If you’ve done a Google search recently, you’ll notice that you not only get website results on the first page. You also get videos and images. And those videos come straight from YouTube (a Google-owned property.) If you optimize your YouTube presence, you have a better chance of getting on the first page of Google.
- YouTube is the second largest search engine in the world. People who are visual learners often go to YouTube and search on topics for a visual demonstration of what they want to learn.
And this all offers opportunities for us.
So how can you, as a direct seller, use YouTube to build your business, without getting stuck in the time suck of video production? Here are some recommendations:
- Set up a YouTube channel where you share videos that your company produces. Name your channel with your full name and what you have to offer (as long as that complies with your company policies related to social media.)
- Create playlists for the various types of content your company produces. So one playlist might be for events (convention, etc.), one might be for instructional videos (how to carve a turkey, etc.), and one might be for products. Take a look at the playlists on your company’s channel, and set up similar ones. To add any video to a playlist, just click the “playlist” link under the video, and choose the playlist you want to add it to.
- Create playlists for other great content that shows how great your business is. For example, you might want to create playlists that include the Direct Selling Education Foundation’s ethics videos. (Their channel can be found at http://youtube.com/TheDSEF)
- Be sure to include a link to your personal website on your YouTube channel in the Website and About Me sections. That way folks can find you!
- Search out and subscribe to other YouTube channels related to what you have to offer, and engage so they subscribe back. By default, people are emailed weekly by YouTube with the latest videos from the channels they’ve subscribed to. It also helps you connect with new prospects for your business.
So you see, you can use YouTube without ever having to invest time in producing your own videos.
And what does it do for you? According to Julie Perry, who gave the YouTube presentation at BlogWorld, there are 2 BILLION video views on YouTube around the world every day. Wouldn’t it be nice if some of them were yours? What a great way to build exposure for your business!
To see the entire presentation that Julie Perry shared at BlogWorld, click here: http://budurl.com/YouTubeTactics (Really good stuff…you’ll be glad you clicked!)
Do you use YouTube to promote your business? Would love to read your thoughts in the comments below.
Oh, and I promised a giveaway this week! I have two books to give away from BlogWorld…a copy of Chris Brogan’s Trust Agents (signed by the author!), and a copy of Gary Vaynerchuk’s The Thank You Economy. Want to win? Leave a comment telling my why you’d like a copy. I’ll pick two winners…one for each book. And if you want an extra chance to win, share this post on Facebook and/or Twitter, and let me know here that you did. I’ll choose 2 winners at random on Friday.
And if you don’t win, click on one of the affiliate links above to buy your copy. You’ll be glad you did. 🙂