Using YouTube to Build Your Business

I have to be honest with you…I haven’t given YouTube a lot of thought for individual direct sellers. Why? Well, to be honest with you, I’ve seen a lot of bad video produced by direct sellers. (Not to say it’s all bad, but there’s certainly a lot of bad out there.) I also don’t think that direct sellers who become video producers are getting a lot of ROI for their investment. I’ve been of the opinion that direct sellers should leave the video production to their companies, and focus on other social avenues to build business.

And I still believe a lot of this. However I attended a session at BlogWorld last week that made me approach this a little differently. (Yay, professional development!) 🙂 There are a couple of reasons for this:

  • Video is very powerful, and the videos your company is producing could have a broader reach, which will help with search engine rankings. Google now offers “blended search results.” If you’ve done a Google search recently, you’ll notice that you not only get website results on the first page. You also get videos and images. And those videos come straight from YouTube (a Google-owned property.) If you optimize your YouTube presence, you have a better chance of getting on the first page of Google.
  • YouTube is the second largest search engine in the world. People who are visual learners often go to YouTube and search on topics for a visual demonstration of what they want to learn.

And this all offers opportunities for us.

So how can you, as a direct seller, use YouTube to build your business, without getting stuck in the time suck of video production? Here are some recommendations:

  1. Set up a YouTube channel where you share videos that your company produces. Name your channel with your full name and what you have to offer (as long as that complies with your company policies related to social media.)
  2. Create playlists for the various types of content your company produces. So one playlist might be for events (convention, etc.), one might be for instructional videos (how to carve a turkey, etc.), and one might be for products. Take a look at the playlists on your company’s channel, and set up similar ones. To add any video to a playlist, just click the “playlist” link under the video, and choose the playlist you want to add it to.
  3. Create playlists for other great content that shows how great your business is. For example, you might want to create playlists that include the Direct Selling Education Foundation’s ethics videos. (Their channel can be found at
  4. Be sure to include a link to your personal website on your YouTube channel in the Website and About Me sections. That way folks can find you!
  5. Search out and subscribe to other YouTube channels related to what you have to offer, and engage so they subscribe back. By default, people are emailed weekly by YouTube with the latest videos from the channels they’ve subscribed to. It also helps you connect with new prospects for your business.

So you see, you can use YouTube without ever having to invest time in producing your own videos.

And what does it do for you? According to Julie Perry, who gave the YouTube presentation at BlogWorld, there are 2 BILLION video views on YouTube around the world every day. Wouldn’t it be nice if some of them were yours? What a great way to build exposure for your business!

To see the entire presentation that Julie Perry shared at BlogWorld, click here: (Really good stuff…you’ll be glad you clicked!)

Do you use YouTube to promote your business? Would love to read your thoughts in the comments below.

Oh, and I promised a giveaway this week! I have two books to give away from BlogWorld…a copy of Chris Brogan’s Trust Agents (signed by the author!), and a copy of Gary Vaynerchuk’s The Thank You Economy. Want to win? Leave a comment telling my why you’d like a copy. I’ll pick two winners…one for each book. And if you want an extra chance to win, share this post on Facebook and/or Twitter, and let me know here that you did. I’ll choose 2 winners at random on Friday.

And if you don’t win, click on one of the affiliate links above to buy your copy. You’ll be glad you did. 🙂

Good luck!

21 Responses to Using YouTube to Build Your Business
  1. Pascale
    June 2, 2011 | 5:17 pm

    Oh, also wanted to add. In direct selling, we’re trained to BE EXCITED. And to be enthusiastic. Because it rubs off on your prospect. With video, you’re presenting double through voice and body language. Very effective indeed! With youTube’s success, it’s hard to believe that they are only 6 years old.
    Pascale recently posted..Silver Bullet Description and Review

  2. Pascale
    June 2, 2011 | 5:14 pm

    This has been on my to-do list for YEARS!!! What’s held me back is the preparation. You know…brushing my hair, setting up a decent background, writing an outline, etc. What I LOVE about youtube is the chance for people to get to know you on a more personal level than articles, email or phone. Thanks for this great post (and reminder! LOL)
    Pascale recently posted..Skinny Body Care goes GREEN for a Better Planet

  3. Pat Zahn
    June 2, 2011 | 1:41 pm

    I definitely agree that direct sellers shouldn’t spend too much time creating videos, but I still think they should create them. The problem is when we try to re-create what our companies have already created. I would much prefer to refer my clients to a company-made how-to video, but if one doesn’t exist and I was going to help her anyway, I might as well record it and make it available for others. Of more use is to create videos that let your potential tribe know WHO you are, not so much WHAT you do and this does not have to be time-consuming and does not at all need to be professionally made, just sincere.
    Pat Zahn recently posted..Garden Bounty and Photographing Food

  4. George Fourie
    June 2, 2011 | 11:51 am

    Hi Jennifer!

    Yes, loving Youtube. I changed over to Viddler about a month ago as they have much nicer branded players, but made the marketing choice a few weeks ago to stick to Youtube.

    And that’s all because of the global reach as you mention.

    The only fear is that Youtube has a reputation for banning accounts for marketers with no questions asked.

    This has happened to a few friends of mine that really had great content, but someone decided to hit the spam button and there goes the account.

    I’m going to have faith that it won’t happen, of course! 🙂
    George Fourie recently posted..MLSP Jerry Chen Shares Why He’ll Give It A 2nd Shot

    • Jennifer Fong
      June 2, 2011 | 11:59 am

      Thanks for stopping by George! I know video is primarily your medium. Glad to hear your thoughts on it. Since the best way to keep an audience is providing valuable content (as opposed to ads), that also seems like a good way to avoid getting banned.


  5. Jesse
    June 2, 2011 | 11:50 am

    Great post. I’ve asked this question myself a few times and agree with your conclusions. There are definitely some benefits to being engaged on YouTube if you use them right and avoid the potential distractions.

    I’d love to win a copy of a book, too! Both look great. (although your affiliate link to Trust Agents didn’t load that book… fyi 🙂 )

    Jesse recently quick to hear

    • Jennifer Fong
      June 2, 2011 | 11:57 am

      Thanks for commenting Jesse! (Also thanks for the heads up on the link. All fixed!) 🙂

  6. LaToya
    June 2, 2011 | 9:20 am

    The problem with using your company’s videos is that those videos tend to be very scripted. And that can be a turn-off. I will be making my own videos for your Youtube in July featuring my company’s products.

    However I will be using my company’s videos concerning recruitment to entice people to join. I just think that direct sellers should take a course to learn how to product good videos.

    • Jennifer Fong
      June 2, 2011 | 9:25 am

      Gotta say I disagree with you here LaToya. Company videos are produced by professionals. I don’t think individual direct sellers need to invest a lot of time in creating videos. While some may be good at it, the vast majority I’ve seen are pretty poor quality, and can wind up doing more harm than good.

  7. 31byJa
    June 2, 2011 | 9:15 am

    Oh! I also shared the link on Facebook with my Direct Sales friends! Thanks

    • Jennifer Fong
      June 2, 2011 | 9:26 am

      Thanks Ja!

  8. 31byJa
    June 2, 2011 | 9:11 am

    Jen, Great post. It makes me think outside of the box!

    I’d love a copy of the books! I’m an avid reader because I know no one ever really arrives in direct sales. You must continue to grow yourself to grow your business.

    Thanks for helping me to grow!

    • Jennifer Fong
      June 2, 2011 | 9:26 am

      Very true! It’s KEY to keep growing professionally. Cheers!

  9. Melissa ~ The Golden Rule VA
    June 1, 2011 | 7:03 pm

    As always Jen you have your finger on the pulse!

    Creating videos is a great way for more people to get to know “you” and your product. People are more comfortable buying from someone they “know” and they can get a better sense of who you are via videos.

    Just like using any other social media marketing tool (twitter or facebook) it’s about the personal connection you make with your audience. It’s about building a network and connecting with them, not just sales and promotion.

    Thanks for your insight!
    Melissa ~ The Golden Rule VA recently posted..Put Me in Coach…

    • Jennifer Fong
      June 2, 2011 | 9:29 am

      Thanks for the comment Melissa. As I said to Karen, I think direct sellers should focus primarily on sharing videos produced by their companies. When direct sellers start spending a ton of time producing video that could have been spent booking, selling, and recruiting, it no longer becomes a productive strategy. It’s all about balance!

  10. Karen Clark
    June 1, 2011 | 3:45 pm

    Yippee! I am glad you posted this. Using YouTube is one of the hidden opportunities a lot of direct sellers are missing! I hesitated for years too because I was camera shy. I started by having someone ELSE talk about my products for me (she was a happy user) and then graduated to doing screen sharing type videos (you can use free or Screenflow), then moved up to using a Flip camcorder and then finally had the guts to just turn the web cam on and talk to people. The search engine aspect is astounding.

    For those focusing on building a team the same rules as elsewhere in social media apply – non-marketing messages work best. So share information about working from home. Tips and hints and how-to’s for managing a home-based business. Share information people can use that will lead them to trust that they can do what you do, too, and leave your biz info in the description (including a link since not everyone will find your channel). For product-based videos how-tos or tips and tricks are great too! It’s all so much fun once you get going with it and it doesn’t have to take too much time. I believe professional but amateur is best – if it is too slick people will see it as a commercial and not organic and helpful. Have fun!
    Karen Clark recently posted..Meet North Bay Webify Club Member – Lynn Kwitt

    • Jennifer Fong
      June 2, 2011 | 9:27 am

      Thanks for commenting Karen. The only thing I’ll say is that if a direct seller is going to spend a LOT of time producing video, it may not be the best use of time. You are different, as a trainer. But direct sellers need to primarily be focused on booking, selling, and recruiting. That’s where the money lies!

  11. Jodi Truscott - Premier Designs
    June 1, 2011 | 2:57 pm

    Was considering this (or audio recordings), but would appreciate your thoughts on how to keep content so that it isn’t confusing to my target audience (potential recruits). Most direct sellers I have seen using YouTube are focused on product-related content, while I am using my Facebook page, etc for sponsoring and recruiting.
    Jodi Truscott – Premier Designs recently posted..Keep Your Eye on the Prize – SMART Goal Setting

    • Jennifer Fong
      June 2, 2011 | 9:28 am

      Jodi, focus on sharing videos you find related to business tips, running your own business, your company events and opportunity videos, etc. These all support a sponsoring goal.

  12. Caty Beyer
    June 1, 2011 | 2:50 pm

    Love your topics Jen! I am a direct seller that really enjoys how others use YouTube to promote their business…although I have never made a video myself. Both books are written by knowledgeable men. A copy of either book would provide a great boost my business. Keep up the good work!

  13. Melissa Schmalenberger
    June 1, 2011 | 1:20 pm

    Thanks….I posted it on my team group on facebook! I have done some youtube videos and have found clients asking me about the products that I am showing in my videos.
    Melissa Schmalenberger recently posted..Organizing on the Cheap

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