As those in direct selling and network marketing enter the holiday season, we begin to think about those things that make the holidays so special for people: giving to others, giving thanks. Interestingly, these are the same things that bring you success in social media when you are in direct sales. So as you enter your busiest season of the year, keep in mind how the very things we celebrate at the holidays can lead to more success as you market online.
- Giving to Others: Social media success all comes from thinking about the other guy (or girl.) When you spend time highlighting the content and successes of others, sharing the good things they’ve done, and providing value to the people you’re connected with online, you are a giver. And people appreciate that! In an age where most people in business think only of themselves and their gain, people focused on others are a refreshing change. We ENJOY doing business with people focused on others. So as you interact on social networking sites, share useful links to content (your own, but also the content of others.) Always keep in mind what your network of folks (your tribe, so to speak) is interested in, and what will solve problems for them. And then deliver! That’s how you provide value that will translate into more sales and recruits for your business.
- Giving Thanks: When was the last time someone sent you a thank you note or message? How did it make you feel? This is a trend that has gone by the wayside in recent years, but may be making a resurgence thanks to social media, because it is one of the key elements to success. It’s so important to let people know that you appreciate the effort they’ve gone to for you. So if someone retweets your content, always say thanks. If someone has hosted a live or virtual event for you, use a service to let that person know how you appreciate it. There are some great services out there that let you do so. And by taking that extra minute to say thanks, you position yourself as someone who values others. Everyone wants to be valued. Give that gift to others. It will pay off in a big way for your business.
People are the engine that makes social media run. And people like to feel valued and appreciated. The tools themselves make it so easy to highlight others, say thank you, and provide the content that people need. By focusing on the needs of your connections online, you can make a significant difference in their lives, while you remind people about your business. And that is what leads to success.
What do you think? Have you used these principles to build your business? What will you do this week? I love it when my readers join the conversation and make a comment. I hope you will today!
Photo Credit: PSD