The last few weeks I’ve taken a blogging hiatus. It wasn’t entirely intentional. My work schedule has been such that keeping up has been interesting to say the least. There have been fascinating new business consulting clients, speaking engagements, travel, new platforms from vendors to explore… In short, I just haven’t made the time for blogging.
This time last year I had been blogging daily for 2 years. It was a good exercise in helping myself stay current and in touch with all of you. And the blog has been a good tool for opening conversations about my other services as well. It has been and continues to be a great marketing tool (keep that in mind, folks. A blog is not something that works for selling directly, but it’s AWESOME to position yourself so people are interested in your products and services.)
But what I found is that people were getting overloaded. They weren’t reading everything I was writing. I began to question whether writing every day was worth the time it took.
And I’ve come to the conclusion that writing daily isn’t necessary for me anymore. Instead, I write when I have something to say.
The challenging part of this is that, without the habit of setting aside the time to write, I now have to remember to make time when there is something to write about. There is certainly much coming down the pike. Things like using Pinterest effectively, the Facebook Timeline being rolled out to everyone, the benefits of bulk texting services, and what you really need from a service as a direct seller. Plenty of topics to explore.
So I continue to seek the balance that provides the information that you need, allows us to stay in touch, but also doesn’t become too much information so that the blog becomes background noise that is no longer relevant. I suppose in some ways this is the evolution of a blog, and what works for us at one point may not be what works for always.
So staying flexible, nimble, aware…these are the things I’m striving for as I enter 2012 with this blog.
And I wonder…what would you like to see from this blog? What are the things you find the most benefit from? What questions can I answer for you? Would appreciate you sharing your thoughts in the comments below.