What I Learned from a Blogging Hiatus

The last few weeks I’ve taken a blogging hiatus. It wasn’t entirely intentional. My work schedule has been such that keeping up has been interesting to say the least. There have been fascinating new business consulting clients, speaking engagements, travel, new platforms from vendors to explore… In short, I just haven’t made the time for blogging.

This time last year I had been blogging daily for 2 years. It was a good exercise in helping myself stay current and in touch with all of you. And the blog has been a good tool for opening conversations about my other services as well. It has been and continues to be a great marketing tool (keep that in mind, folks. A blog is not something that works for selling directly, but it’s AWESOME to position yourself so people are interested in your products and services.)

But what I found is that people were getting overloaded. They weren’t reading everything I was writing. I began to question whether writing every day was worth the time it took.

And I’ve come to the conclusion that writing daily isn’t necessary for me anymore. Instead, I write when I have something to say.

The challenging part of this is that, without the habit of setting aside the time to write, I now have to remember to make time when there is something to write about. There is certainly much coming down the pike. Things like using Pinterest effectively, the Facebook Timeline being rolled out to everyone, the benefits of bulk texting services, and what you really need from a service as a direct seller. Plenty of topics to explore.

So I continue to seek the balance that provides the information that you need, allows us to stay in touch, but also doesn’t become too much information so that the blog becomes background noise that is no longer relevant. I suppose in some ways this is the evolution of a blog, and what works for us at one point may not be what works for always.

So staying flexible, nimble, aware…these are the things I’m striving for as I enter 2012 with this blog.

And I wonder…what would you like to see from this blog? What are the things you find the most benefit from? What questions can I answer for you? Would appreciate you sharing your thoughts in the comments below.

8 Responses to What I Learned from a Blogging Hiatus
  1. Akishya
    February 3, 2012 | 10:34 pm

    Welcome back Jen!
    I just hope you will now post a blog regularly, so that we can learn and get some ideas from you.
    Akishya recently posted..Happy New Year To All Of You And Hope You Like The Aquarium Fish Photos Here …

  2. Wumi Oyewole
    February 3, 2012 | 7:08 am

    Hi Jen,

    Same as others have commented above, I was wondering why I stopped receiving your content. I believe, you have made a good evaluation about the frequency of your blog. Everything we do in business must be regularly reviewed and examined to see if its still relevant and useful. To let you know, I really did need the information at the initial stages when I subscribed to your blog as I found your content very useful and applicable especially in knowing what to do as somebody new to party plan and facebook marketing. Also, the first time I heard about Pinterest was from reading your blog, so something from you once a week wouldn’t go unmissed. Your blog is a great resource, so thank you for keeping us informed and asking for feedback.

    Regards,

    Wumi

  3. Stephane Lacroix
    January 31, 2012 | 7:51 pm

    Hi Jen, I appreciate the insight. Blogging is definitely worth it for anyone who wants to build their brand and have a presence online. However the consistency in posting content is definitely important in the beginning and after a while the momentum and readers base is steady enough to reduce frequency in posting new content. As you said, It’s still important to make the time to post when appropriate.

    Thank you.
    Stephane Lacroix recently posted..How To Manifest your Dreams (Flash Back 2010-11)

  4. Winona
    January 30, 2012 | 8:46 pm

    I wondered why you were not blogging. I read your blogs every single day and missed them.

    I hope you will continue blogging on some regularity, as I was always learning something new from you.

    I, too, would be interested in learning more about pininterest.

    Thanks for all you do.

  5. Claudia
    January 26, 2012 | 10:36 am

    Very wise assessment. I’ve learned so much from your blog and hope you’ll keep it up – even if on a different schedule. Would love to know more about how to effectively use Pinterest. Best wishes!!

  6. Hey Ms Jennifer,

    Ha, funny you should post this, as I was wondering why I hadn’t seen any post from you as of late. Thought that perhaps I missed one that said to click or sign up here. I always look at your subject line and may not read on the day you publish. Perhaps 2-3 times a week would be a better for fit for all! But no matter how much you decide works for you and your reads, I will continue to read, just don’t stop as I DO read and I DO listen to what you have to say!
    Thanks for your guidance and your inspiration! I am so glad that I have you to turn to for questions, thoughts and inspiration!

    Smiles from your friend,
    Linda

  7. Kristen Lands
    January 26, 2012 | 7:25 am

    Jennifer, thank you for all that you do! I do value your blogs, posts etc, but you are correct that daily blogs were hard to keep up with at times. But a big part of that struggle comes from the fact that you provide so many great ideas and pertinent info that it would take a great deal if time to utilize it all! 🙂 I find this blog helpful simply because I’m struggling to get my biz going I forget or maybe don’t even know that some of these tools are available. So you are most helpful at keeping us current, maybe even on the cutting edge of tech tools to use in our lives and businesses, I would think hearing from you at least once a week would be helpful and easy to digest, or perhaps a few times over the week? what about a blog for newcomers? Something to coach a person who is just getting started in direct sales? You are a wonderful resource and wealth of info! Thank you again for asking for feedback, and for being awesome! 🙂 ~Kristen

  8. Akos Fintor
    January 25, 2012 | 5:54 pm

    Hey Jennifer,

    I think people want to know what’s hot ,honest reviews, how things work, tutorials like how to set up Facebook timeline and so on.
    that’s my take anyways

    thanks for the share!

    Akos

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