I find it highly uncomfortable trying to be social in situations where I know hardly anyone. I’m sure that many of you feel the same way.
I’m at a blog conference this week, and I’m dealing with this. Sure, I know a handful of folks. But the vast majority of folks are new to me. And it takes a certain amount of energy to work yourself up to walking up to perfect strangers and making conversation. Many of you know that I’ve been getting over the flu the last 2 weeks, and am still not 100%. That means the energy required to be social feels like double.
So what do I do? I look around the room and see who else is standing by themselves, feeling exactly the same way. Those are the ones I go up to. It relieves pressure for them (no one likes to feel like the person no one is talking to in group situations) and it helps me build new relationships too.
Why am I telling you this? Because on social networks, there are the people that feel that way too. If you want to find new people for your business, look around and see who’s new, who doesn’t know anyone. Focus on the folks with only a few people following them. The people who just started their blogs. Give them a little love and attention. Comment. Share their posts. Tell your friends about them, and connect them with others who have similar interests.
Sometimes we get on social networks and we think, “No one is talking to me or paying any attention at all.” It’s just like standing in that group and feeling like the one no one is talking to. But by focusing on who you can help out of a similar situation, you can build your network while also helping someone else.
Social networks are social situations. Think about how you can make someone feel more comfortable on your social networks today. What will you do?
image credit: mikemol