What I’m Reading About Social Media

There are about thirty gazillion books out there on the topic of social media these days.  It can be a little bit overwhelming trying to select the books that will best help you and your direct sales business.

I decided today to share with you what’s on my bookshelf.  While this is by no means a comprehensive list, these are some of the books I have read and enjoy on the subject.  Would love to read some of your favorites in the comments!

One of the tricky parts of any book on social media is how quickly things evolve and become out of date.  It’s one of the reasons I don’t often recommend books about specific applications.  For example, any book in print you pick up these days on Facebook is likely to reflect the old user interface, not the current one.  I have to update my training on blogs and social networking platforms every single time I teach a class, because things are constantly changing.

But there are essential guiding principles that are relevant to social media marketing, no matter how the tools change.  The books above discuss those principles, and are certainly a good read.

So what do you think?  Love these?  Hate them?  Can’t wait to hear in the comments below what you are reading!

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