I got an email from one of my readers recently, telling me that Facebook had disabled her account for over-promotion. A team member of hers had a similar experience…this gal had two accounts…one for personal and one for business…and Facebook shut them both down (although she eventually got the personal one back.) My reader suggested that I might want to write a post about this, so that others can avoid what happened to her, and I thought it was a great idea.
Facebook Really Means Their Terms of Service
When you sign up for a Facebook account, you agree to their Terms of Service. Check out Section 4 specifically. By setting up your account, you agree not to set up more than one account, and you agree not to use your status updates to sell stuff. And while Facebook is not consistent about enforcing these rules, they DO enforce them periodically, and without warning. My guess is that they have programs that detect this stuff. And they don’t tell you before they take your access away. Are you really willing to sacrifice all you’ve built on Facebook for that?
What Could You Lose?
The gal that shared her story with me lost family pictures, connections to high school friends, fan pages, and business contacts, all because she copied and pasted a promotion on 12 Event walls. Facebook did pop up a warning message telling her to stop, but it was too late. She was instantly logged out and disabled.
What do you rely on having access to within your Facebook account? What could you lose by violating Facebook Terms of Service? Is that promotion really worth it?
It’s SOCIAL Media
I tell you guys this all the time, but seriously, pay attention. Facebook is NOT about blasting sales and recruiting messages. It’s about building relationships with people, getting to know them, and understanding their needs. The sales messages are ONLY for opt-in areas (be it a Group, Page, or email list.) It’s so easy to be tempted to post that great special “just this once,” but understand what you risk when you do. If that’s the time that Facebook is looking at you, that could be the beginning of the end of your Facebook marketing efforts.
Using social media tools can bring tremendous benefits to your business. As a direct seller, the relationship you build with your prospects and customers is the greatest success tool that you have. But you MUST keep in mind that these are 3rd party sites with their own sets of rules, and you have to play by the rules in order to have access.
Don’t let what happened to my reader happen to you.