It’s fall, which means that Starbucks and Dunkin Donuts are offering pumpkin spice lattes and pumpkin muffins. Along with the rest of the world, I look forward to these offerings every year, and I’m sorry to see them go at the end of the season. Fall doesn’t officially start for me until I’ve had them.
As I sipped a pumpkin latte this weekend, I got to thinking about the marketing involved here. And there are some techniques that you can use as you market your own business.
- Something to look forward to. Every season, without fail, I know that fall means pumpkin lattes and muffins. It’s something to look forward to. What can people look forward to in your business? Do you hold a special sale or event in certain seasons? Do you offer certain packaging, a special bonus, something to sweeten shopping with you? Think about a special bonus or offer you can make available just once a year for people that love what you have to offer.
- Limited time offer. If you could get the pumpkin lattes and muffins any time of year, people would get bored. There wouldn’t be the excitement and buzz that appears every year when these products come out again. By giving people that “special something” that they can only get at one time of year, you not only generate buzz, you give yourself a reason to pick up the phone or send a message through Facebook to contact former customers and hosts. And you’ve created a talking point for your social networking posts as well.
Sometimes you’ll create these special offers yourself. Sometimes your company will. But whatever the reason, have your “seasonal specials” that are only available at certain times of the year. You’ll create a buzz that makes people excited to do business with you again and again.
What do you offer for only limited times? What other ideas do you have? Would love to read your thoughts in the comments.