My dad joined a network marketing company last Friday, selling green energy. It’s been super fun watching him get started. (Hi dad!) 🙂 He’s never done network marketing before, so he’s got a lot to learn. But the company is a great fit for him, and he’s got a super upline in place to help him achieve success.
What’s been interesting, though, is to also observe the amount of information he can take in at one point. As I said, he’s got a lot to learn. And there are some basics that we who have been in the industry a long time take for granted, that he is just finding out. For example, he went to a holiday party this weekend, and didn’t have business cards in his pocket or a notebook to collect contact info. (We quickly rectified that before he walked out the door, so he came home with leads.) He didn’t realize he should have a number of leads to come home with as a goal. And he thought he should wait until Monday before following up on those leads (he made the calls on Saturday and wound up getting 4 appointments scheduled already!)
The point is, we have to be so careful when getting new people started. Obviously, being the dad of someone who knows a great deal about social media for the industry, he was interested in putting all that to work for his business. And we did secure a URL, blog name, etc. But at the same time, he very quickly got to the point of information overload. We put all the social media stuff on hold for the moment, and I told him to concentrate on learning the business, and working his warm market. The social media stuff can come later.
The thing is, social media is really about warming up a cooler or cold market. When someone gets started, they don’t need that yet, because they have a whole, untapped warm market. As new people learn the business, that’s the best place to work, and get all the kinks worked out. Then they’ll be better prepared to reach a new market, using social media.
Don’t be so quick to get your new recruits up and running on social media. If they’re already using social media for their personal lives, be sure they understand the difference between social media for personal and business use. But then focus on helping them learn the business…the way you do things at your company. There’s a time and place for social media, but it’s not necessarily where people should start.
How do you get your team started with social media? When do you introduce it to a new recruit? Would love to read your thoughts in the comments below!
image credit: sashafatcat