Who Do You Serve?

A lot of times direct sellers ask me, how do I get people to come to my Facebook Page, blog, etc? But it’s really the wrong question, at least as a first step.

You see, the first thing you want to get a solid handle on is who you serve. People will only pay attention to your Facebook Page, blog, or other social media presence if it’s valuable and relevant to them. And that means that you provide information that they need. That solves a problem for them. That educates them in some way.

So who needs what you have to offer? Who do you serve?

It might be that you provide tips on:

  • Fashion styling
  • Saving money
  • Time management
  • Cooking
  • Decorating

And these are just a few ideas. Obviously you’ll pick the topic that most applies to what you have to offer.

But who needs that information? Who will be genuinely served by that information? Only when you can answer that question can you take the steps to find them online.

Your thoughts?

One Response to Who Do You Serve?
  1. Prasant
    April 13, 2011 | 6:48 am

    @JF it can’t be simple than this. Businesses need to ask the question. I was asked to create a FB page by an SME to increase their social media presence. they were simply following the bandwagon and i don’t think it works. what may work for u might not for me on SM.
    thanks for reminding the basic questions that we tend to avoid.
    Prasant recently posted..Scoville-Tuesday Is No More Boring

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