Chances are, your direct selling company has a presence on Facebook. And that’s great news, because a Facebook Page can be a great way for all the representatives in your company to gain brand recognition and exposure. However there is a right way and a wrong way to use the content from your company’s fan page, and I want to talk with you about that today.
The Difference Between Content on a PAGE and on your PROFILE
First, let’s talk about the differences between what should be shared on a PAGE versus a PROFILE. A Page is a business presence on Facebook. When people “Like” a Page, they are essentially opting in for business messages from that organization. Therefore, it is acceptable to include more overt product and opportunity messages on a Page.
Contrast that with your profile, where you are connected to MANY folks, not just those for your business. People have NOT opted in for business messages from you, and therefore you should not be including “Join my Team” and “Buy my Stuff” posts there. So even if you see that type of post on your company’s Page, it doesn’t mean you should post it to your own Profile. So express your enthusiasm for your company’s post on their Page through a comment or a like, but don’t copy it over to your status with the Share button.
Here’s an example of an update that is perfectly acceptable as a Page update, but should not be used on a Profile:
Then Where Can I Share That Info?
Great question! If your company shares content that is more appropriate for an opt-in list, you still have options. Copy and paste the status and the link into your Facebook Group, or use it in an email to your list. It’s not that you shouldn’t share it anywhere. Just don’t spam people that haven’t requested business messages from you.
So What Can I Share from My Company’s Page?
Another great question! Your company should not only be sharing overt product and opportunity messages, but also messages that provide value to the general public. These are great to share through your profile. What should you be looking for?
- Content people can use right now without spending a dime
- Videos and posts that talk about the charitable work of your company
- Fun contests your company is running
By focusing on the “value” pieces of your company’s page, you can provide exposure for your company without being overtly “sales-y” and turning off your friends.
So the next time you see something on your company’s Facebook Page that you want to share with your contacts, take a moment and think about the best place to share it. Is it something that applies to the general public? Or would it better be shared with a specific opt-in list? By sharing content appropriately, you will avoid spamming (and creating ill-will) and better market your own business through social media.
Your thoughts? Would love to read them in the comments!