Why Direct Sales Professionals Should Read and Comment on Blogs

woman_computer_parkAs a direct sales executive or salesperson, it is important to read and comment on other blogs targeted at your niche.  I’m often asked why this is.  There are several reasons why this approach can be beneficial for your business.

  1. Visibility – When you comment on other people’s blogs, you become known in the space.  Especially when the blog is well-known to your niche, and has a lot of traffic, every comment you make provides you with visibility, both to the author of the blog (who is influential), as well as to the readers.  The more often you comment, the more visible you are.  Believe me, blog writers know who the regular commentors are.
  2. Knowledge –  There are incredible ideas being generated right now, across the blog-o-sphere.  And those ideas MAY be the ideas that your niche is accepting as the latest and greatest truth.  If you’re not aware of those ideas, you may miss the boat and appear uninformed.  Not to mention the fact that when you write your own blog posts with your take on those great ideas, you are contributing to a larger conversation, giving you credibility.  Plus, it just plain old gives you more ideas as to what to write about on your blog.
  3. Incoming Links – Every time you make a comment on another blog, you have the opportunity to include a link to your own site.  Each one of those links is counted by search engines, which can improve your search engine ranking.
  4. Relationships – It is imperative to your business and brand that you build a good reputation online.  One of the most powerful ways to do this is through your participation in online communities where you build relationships.  Well, some of the most popular blogs in your space are an extended part of those communities, and when you contribute your thoughts to a discussion through the comments on those blogs, you are engaging the community and building relationships.  And that gives you credibility that will benefit your business.

Commenting on other blogs can be a powerful, effective part of your overall online media strategy.  By contributing to the conversations going on within your niche, you gain credibility which establishes you as a thought leader people will consider when they have a need for your product or service.  That said, do NOT use the comments in other blogs for self-promotion…that will simply irritate people and get you categorized as SPAM.  But by providing thoughtful commentary relevant to the topic of each blog post, you can greatly benefit your business.

What do you think?  Do you read and comment on other blogs?  How has it helped you?  Would love to read your comments below!

And if you’ve found this post helpful, why not sign up for my newsletter?  Lots more good stuff like this is provided, along with information about my upcoming training events.

Cheers!

Jennifer Fong

21 Responses to Why Direct Sales Professionals Should Read and Comment on Blogs
  1. Gerald Stidham
    October 10, 2011 | 10:34 am

    Nice post, I agree that commenting on other blogs is a great technique. Your post has given me more information on commenting on other blogs.

    Thanks
    Gerald Stidham recently posted..Achieving MLM Success

  2. Sherri Otcenasek
    March 12, 2011 | 11:50 am

    Thank you for always posting “value packed” information. Recently I started commenting on other direct seller’s blogs because I wanted to support their business…not realizing that it was actually two-fold!

    I believe “network marketing/direct selling” can make a difference for so many, especially during these economic times. If you are passionate about your products and the company you represent…our industry will be “The Business of the 21st Century”!

    I know everyone is not a fit for what I do, but with all the reputable network marketing companies out there…surely there is one that resonates with your interest.

  3. Susanne Johnson
    October 1, 2010 | 10:30 am

    Thanks for the valuable information Jen. I too, tend to be a lurker by not posting comments if someone else already posted something similar to what I’m thinking. I do agree with the self promoting being spammy, it’s amazing even on our own company’s Facebook page, where compliance has clearly stated not to self promote on the page, how people will still self promote. If someone posts a comment of value on a blog, I am more likely to check out their link, but if it just looks like self promotion, I ignore it.
    Love your posts Jen, I will start to speak up now.
    Sue

  4. Gerardo Ritchey
    June 11, 2009 | 1:51 am

    I agree. The social space has completely changed the face of our industry. I personally find it funny when most people don’t get it. The only way you know if someone has a need is by talking to them or someone around them. With the internet, why not join a conversation in place.

    I totally agree with your remark about people becoming aware about self promotion. Not only is it irritating, a turn off, but most importantly it does not work (in general and in this space).

  5. Angela May
    June 10, 2009 | 7:44 am

    I couldn’t agree more!

    Angela May
    CEO
    Carmella Jewell, Inc.
    Designer Clothing
    Rare and Extraordinary Beauty
    http://www.carmellajewell.com

  6. dhea638
    June 4, 2009 | 9:06 pm

    Thanks Jennifer as always a wealth of practical information for us novices to learn…
    thanks for sharing
    Dhea

  7. Larna
    June 4, 2009 | 5:53 pm

    Great post Jen, always full of useful content…..

    I would only add to be sure any comments on blogs are genuine and helpful to the readers….. as all blog writers have the ability to delete comments they feel are only made to create links…..

    and I love that all of your social media and blogging advice continues to focus on relationship building…. so our online activity is an extension of our core business.

    Cheers

  8. Robin Feicht
    June 4, 2009 | 5:22 pm

    Wow, Thanks for the insight. I admit I tend to be a lurker. Your posts are always so well written. Thanks

  9. Sean Smith
    June 4, 2009 | 4:54 pm

    Great post as usual Jennifer. I’ve only recently begun following you, but have to say I’m very impressed with the knowledge and content you share. I’ve learned much and have begun putting into practice many of the things I’ve learned from reading your posts.

    To Your Success!
    Sean M. Smith

  10. Belinda Ellsworth
    June 4, 2009 | 4:16 pm

    Jen, What a great article, and so true! This is a great way to get visibility and direct sales companies are just beginning to see the big picture on why their consultants and leaders should be using social media. Looking forward to working and talking with you. Belinda Ellsworth, Step into Success, Inc., http://www.stepintosuccess.com

  11. Kathleen at Set to a Tea
    June 4, 2009 | 3:43 pm

    Yes, I will admit it. I used to be a lurker!
    Now, as I become aware of blogs that are in my niche, or I just plain love the topic, I will take the time to comment.
    Also, because I am tuned into the stats of my blog I want to reciprocate and help other blog owners by visiting and commenting. 🙂
    Thanks Jen!

    • Tanya Johnson
      January 27, 2012 | 5:37 pm

      Hi Kathleen. I love you idea of reciprocating! What a great way at looking at it! Thank you! Tanya.

  12. Michelle
    June 4, 2009 | 2:56 pm

    Jen,

    You always have such great advice. I love reading blogs, but usually don’t comment. Mostly because my comment has already been made. Now I will start making more of an effort to provide valueable commentary. It is amazing how the smallest things can make a big difference.

    Cheers,
    Michelle de Klerk
    WineShop At Home

  13. Cindy
    June 4, 2009 | 2:11 pm

    Great advice, Jen! And you don’t need to craft an elaborate response. Just acknowledging the blogger’s expertise and insight will be appreciated.

    Cindy

  14. Lisa Robbin Young
    June 4, 2009 | 1:11 pm

    I echo Julie Anne’s sentiments here. As part of a sensible marketing strategy, you need to be seen and get seen – and an easy way to do that is on blogs of note.

    That doesn’t mean take 10 hours posting everywhere, but cherry pick some of the best blogs that you can provide thoughtful commentary on – and not just in your niche. Sometimes it pays to comment outside your niche in an area that you are passionate about.

    Plus, if you already have credibility, you’re reciprocating for the blogger – which only add to your like-ability factor.

    An yes, Jen, you’re on my Cherry List!
    -Lisa

  15. Helen Askins
    June 4, 2009 | 12:07 pm

    Wow, who knew that all this time that I’ve been putting my two cents in on other people’s blogs, that I was actually doing something productive for my direct sales business! Amazing! Thanks, Jennifer!

  16. Carrie Mogged
    June 4, 2009 | 11:12 am

    Thanks, Jen!
    This is very helpful. I appreciate all of your posts!
    Cheers~
    Carrie Mogged
    Independent Wine Consultant – MN
    “Over a bottle of wine, many a friend is made…”

  17. Scentsy Flameless Candles
    June 4, 2009 | 10:46 am

    Thanks for another great post. Couldn’t help but post a comment after a title like that!

  18. Leora
    June 4, 2009 | 10:23 am

    Great post on why anyone in business should comment on blogs, not just those in Direct Sales!

    One detail: some blogs use “nofollow” on links in comments, so your link may not be counted by a search engine.

  19. Julie Anne Jones
    June 4, 2009 | 10:18 am

    Jen,
    I’ve started doing this regularly as part of my social media strategy and the greatest by product for me has been all the learning I’ve received by reading other people’s blog posts.

    Thanks for some great info.
    Julie Anne

  20. Eryn Cadoff
    June 4, 2009 | 9:57 am

    Another great common sense post Jennifer! I love your posts.
    Cheers,
    Eryn Cadoff
    The Traveling Vineyard
    Gainesville, Virginia

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