…that every time I talk about bad behavior on a company Facebook Page (and I NEVER name names on this blog) that people think I’m talking about their company Page?
We have a widespread problem in this industry.
What are you doing to fix it?
I think it is a matter of guilty behavior, those that protest to much often are the culprits themselves. What you can do about it is educated people. If you don’t have a company facebook private page, create one for your group. A place where they can voice their frustrations (in a constructive way) and still hold their company up. Also if you see negative feedback on your company’s site, counteract it with something positive. This will push that negative comment further down the chain and no one will see it.
Our company is in the process of doing a GREAT JOB in overcoming that, it was simple, by giving the representatives a “closed group” just for the consultants it seems to taken all of that type of stuff into the proper forum.
I believe that this, combined with the company and TEAM leaders being pro-active in letting ALL TEAM members know that the “Company” FAN page is a “MARKETING TOOL” for “EVERYONE” and that it’s a page for “positives”.
Our company is also taking this approach….
A private message is usually pretty effective in increasing awareness of appropriate posting etiquette. I mention why the comment is inappropriate and then provide the appropriate forum where the comment or inquiry should have been sent.
I am not a fan of scolding on the thread and adding to the firestorm or flooding the site with artificially positive gushing comments.
I try to treat people the way that I would like to be treated and agree with Mary’s comment ~ Solve the problem one consultant at a time 🙂
yes..I also use private messaging a lot for this…particularly when I already have a strong relationship with the consultant.
It’s simple. The reason everyone thinks you’re talking about their company page is that everyone’s company page is littered with bad behavior.
We are all self-focused. After all, ours is the point of view we are aware of 24/7. So, it becomes difficult to make people realize that the company page is not their own personal access to the company.
I am just about to fly to Edinburgh for the first of 5 company leadership meetings where I am training on appropriate use of social media in the context of our business. This is the first time we have had any such training in our company and the intention is to start a gentle communication/education process which will gradually develop good business practice in this area across the network. Most of our leaders are still struggling to get their heads around all this ‘new stuff’ and looking to the company for solutions / policing etc… My view is that while the company can provide us with guidelines 90% of the responsibility lies with the leaders in the network and that we have to gradually increase understanding and develop an expectation that consultants will voluntarily behave appropriately online (as just about all of them do offline). It won’t happen overnight..and it will probably never be 100%. but we have to start somewhere….How do you solve the problem? One consultant at a time! 🙂
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