There is much made of subscriber/fan numbers and traffic. And I get that. I understand that if you have a large quantity of subscribers and readers, you are more likely to have someone interested in a particular marketing message.
But can I tell you a little secret? I’d rather have fewer readers of the RIGHT kind rather than a zillion that will never convert.
And that’s why it’s critical to understand WHO you want to reach. Who is most likely to have an interest in paying for what you have to offer? And where do they spend their time online?
I could personally spend a lot more effort on trying to build up my subscriber numbers among independent distributors. It would be pretty simple to do. And I certainly have an audience there. But it’s not who I sell my services to. (Although of course I have a ton of information that helps independent distributors, and I value each and every one of you.) The people who pay for what I have to offer are direct selling company corporate executives. And there are only a limited number of them in this industry. So while I may not have gazillions of subscribers, a great number of corporate executives read this blog. And they’re a lot more likely to pay for my consulting and salesforce training services.
Don’t get so worked up about overall number of readers/subscribers, etc. Instead, focus on making connections with the right people, the ones who will purchase what you have to offer. This strategy will pay off hugely for you as you market your business through social media.