Comments on: Why USANA is Excited About Social Media http://www.jenfongspeaks.com/why-usana-is-excited-about-social-media/ Business and Technology Excellence with Jennifer Fong Tue, 07 Feb 2012 22:14:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tim Haran http://www.jenfongspeaks.com/why-usana-is-excited-about-social-media/comment-page-1/#comment-1515 Tim Haran Thu, 18 Feb 2010 21:18:38 +0000 http://www.jenfongspeaks.com/?p=1772#comment-1515 Brett, Thank you very much for the kind words. We, like many in our industry, are learning as we go but we like to think we're on the right track. When we started, we were happy that we were focusing on select platforms (easier to manage). Now, we're REALLY happy that we took that approach because not only are we able to devote sufficient resources to engaging in the conversation, but it's also much easier to educate our field (when we're not telling them to go 12 different places). Tim P.S. I apologize for the delayed response. It took me a while to figure out how to get to the posted comments :) Brett,
Thank you very much for the kind words. We, like many in our industry, are learning as we go but we like to think we’re on the right track.

When we started, we were happy that we were focusing on select platforms (easier to manage). Now, we’re REALLY happy that we took that approach because not only are we able to devote sufficient resources to engaging in the conversation, but it’s also much easier to educate our field (when we’re not telling them to go 12 different places).

Tim

P.S. I apologize for the delayed response. It took me a while to figure out how to get to the posted comments :)

]]> By: Jennifer http://www.jenfongspeaks.com/why-usana-is-excited-about-social-media/comment-page-1/#comment-1453 Jennifer Mon, 08 Feb 2010 14:39:34 +0000 http://www.jenfongspeaks.com/?p=1772#comment-1453 I wholeheartedly agree Brett!!! LOVE what USANA is doing with social media...certainly a model for other companies to follow. And I tell folks ALL THE TIME (companies AND consultants) that it's important to focus on fewer tools with the most users. It's that basic law of sales...the more people you tell about your products (or opportunity), the more likely you'll find people who want them. Really appreciate your comment, and the link from your blog over at Marketing in Progress: http://www.marketinginprogress.com/2010/02/07/5-links-better-than-super-bowl-ads/ Jennifer I wholeheartedly agree Brett!!! LOVE what USANA is doing with social media…certainly a model for other companies to follow. And I tell folks ALL THE TIME (companies AND consultants) that it’s important to focus on fewer tools with the most users. It’s that basic law of sales…the more people you tell about your products (or opportunity), the more likely you’ll find people who want them.

Really appreciate your comment, and the link from your blog over at Marketing in Progress: http://www.marketinginprogress.com/2010/02/07/5-links-better-than-super-bowl-ads/

Jennifer

]]> By: 5 Links That Are Better Than Most Super Bowl Ads :: MarketingInProgress.com http://www.jenfongspeaks.com/why-usana-is-excited-about-social-media/comment-page-1/#comment-1452 5 Links That Are Better Than Most Super Bowl Ads :: MarketingInProgress.com Sun, 07 Feb 2010 20:44:22 +0000 http://www.jenfongspeaks.com/?p=1772#comment-1452 [...] Why USANA is excited about social media: this guest post over on Jen Fong’s blog by Tim Haran is a great summary of what one direct sales company is doing with social media. I’m a HUGE fan of what Tim and team are doing over at USANA. One thing that really interested me is that even a company USANA’s size requires time to really get the ball rolling. I assume their fan page has been up a year or more, and they just crossed the 10k fan number (I think they’re past 11k now). It’s easy to think that everyone is going to flock to your fan page the minute it’s launched because they’re excited as you are about it, but it normally doesn’t work that way. Slow and steady wins this race. [...] [...] Why USANA is excited about social media: this guest post over on Jen Fong’s blog by Tim Haran is a great summary of what one direct sales company is doing with social media. I’m a HUGE fan of what Tim and team are doing over at USANA. One thing that really interested me is that even a company USANA’s size requires time to really get the ball rolling. I assume their fan page has been up a year or more, and they just crossed the 10k fan number (I think they’re past 11k now). It’s easy to think that everyone is going to flock to your fan page the minute it’s launched because they’re excited as you are about it, but it normally doesn’t work that way. Slow and steady wins this race. [...]

]]> By: Brett Duncan http://www.jenfongspeaks.com/why-usana-is-excited-about-social-media/comment-page-1/#comment-1451 Brett Duncan Sun, 07 Feb 2010 20:19:08 +0000 http://www.jenfongspeaks.com/?p=1772#comment-1451 Jen - great idea, and thanks for picking Tim. Tim - as you know, I'm a big fan of what you guys are doing at USANA. If there's a bar the rest of us working at corporate should follow, you guys are always my first choice. I think your tip on focusing on just a few tools is so critical. Social media can be overwhelming if think you have to do it all. If the goal is to connect with the field, then the best thing seems to be to just find out where most of them are, and go there. Anyway, great recap. If nothing else, yours and your team's commitment to growing this part of your business the right way is really paying off. bd @bdunc1 Jen – great idea, and thanks for picking Tim.

Tim – as you know, I’m a big fan of what you guys are doing at USANA. If there’s a bar the rest of us working at corporate should follow, you guys are always my first choice.

I think your tip on focusing on just a few tools is so critical. Social media can be overwhelming if think you have to do it all. If the goal is to connect with the field, then the best thing seems to be to just find out where most of them are, and go there.

Anyway, great recap. If nothing else, yours and your team’s commitment to growing this part of your business the right way is really paying off.

bd
@bdunc1

]]> By: uberVU - social comments http://www.jenfongspeaks.com/why-usana-is-excited-about-social-media/comment-page-1/#comment-1432 uberVU - social comments Wed, 03 Feb 2010 10:37:21 +0000 http://www.jenfongspeaks.com/?p=1772#comment-1432 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by JenFongSpeaks: Why #USANA is Excited About Social Media http://ow.ly/1nYSwA Guest post by Tim Haran at @USANAinc... Social comments and analytics for this post…

This post was mentioned on Twitter by JenFongSpeaks: Why #USANA is Excited About Social Media http://ow.ly/1nYSwA Guest post by Tim Haran at @USANAinc…

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