Here’s why you need to post directly from within Facebook, rather than using a 3rd party app like HootSuite or Networked Blogs.
In this example, both posts went up just about the same time. Both posts had the same level of interaction (1 like.) But take a look at how much better the one I posted directly within Facebook did (the one on the left):
With the 3rd party app, the post only reached 222 people in 18 hours (3% of my audience.) The post that was added directly from within Facebook? 1,217 people (15% of my audience.)
Now this post was only targeted to a subset of my audience (corporate folks) which is part of why it didn’t garner more engagement. It wasn’t intended for that. But it’s pretty dramatic how different the results are.
Have you experienced the differences of posting via a 3rd party app vs. within Facebook? What are your experiences? Would love to read your thoughts in the comments below.