Why You MUST Post from Within Facebook, Not a 3rd Party App

Here’s why you need to post directly from within Facebook, rather than using a 3rd party app like HootSuite or Networked Blogs.

In this example, both posts went up just about the same time. Both posts had the same level of interaction (1 like.) But take a look at how much better the one I posted directly within Facebook did (the one on the left):

With the 3rd party app, the post only reached 222 people in 18 hours (3% of my audience.) The post that was added directly from within Facebook? 1,217 people (15% of my audience.)

Now this post was only targeted to a subset of my audience (corporate folks) which is part of why it didn’t garner more engagement. It wasn’t intended for that. But it’s pretty dramatic how different the results are.

Have you experienced the differences of posting via a 3rd party app vs. within Facebook? What are your experiences? Would love to read your thoughts in the comments below.

6 Responses to Why You MUST Post from Within Facebook, Not a 3rd Party App
  1. Gloria Rand
    June 30, 2012 | 6:41 am

    Bridgett – not sure what third-party apps you’re using, but I can write an intro to a link when I post from Hootsuite. And I’m not convinced using Hootsuite is a bad thing on Facebook. I get similar engagement rates and it certainly saves time. I don’t rely on Hootsuite 100% but it’s ok to use once a day, for instance. I still find that photos get the best engagement, no matter where they come from!

    • Bridgett
      June 30, 2012 | 2:47 pm

      Hi Gloria,
      You’re right. Some third-party apps you can write an intro. Thanks for the correction. 🙂
      The emphasis of my comment is not that the app itself is what is or isn’t driving people to click on what’s being shared, as it is by what is or isn’t being written to introduce what’s being shared.
      In Jen’s example in this blog post, she is using the Networked Blogs app, and she didn’t write an intro like she did on the one she shared directly. I think that’s a bigger factor (the “headline” writing) in whether or not a person clicks, than which app a person does or doesn’t use.
      Bridgett recently posted..`Amway Scamway’: My Response To This Childish Outburst

  2. Charmaine F
    June 29, 2012 | 9:25 pm

    I have never paid attention, now I will. How does doing that help you out time wise? I use Hootsuite to post into the future, so that I am not tied down to my Facebook page and posting. Plus I can do, Facebook, LinkedIn & Twitter. And from my experience Bridgett with Hootsuite you can type in whatever verbiage you wish to go with that link. Now with Networked Blogs sometimes my blog link doesn’t even show up so I don’t depend on them to advertised my blog postings I just do that on my own. But I will definitely be experimenting with posting directly and posting through Hootsuite. Thanks

  3. Michelle
    June 29, 2012 | 3:02 pm

    I have noticed that when I post from Instagram to twitter and Facebook that some people never even see that post. It is frustrating when it definitely saves you some time to use a 3rd party tool to hit multiple locations with the same information instead of having to go and post it 2 or 3 times.

  4. Amy Celona
    June 29, 2012 | 8:06 am

    I discovered that a few months ago. Especially posting back to a business page, your post from a 3rd party app will post as if a follower posted and it shows up as an ‘aside’ not as a regular post.

  5. Bridgett
    June 29, 2012 | 12:28 am

    The thing about third-party apps is that you can’t write an intro to the link you are sharing.
    IMO, that’s what I think drives people to click on the link–the quality of the introduction you write to it.
    Even within Facebook, I am much more likely to click on a link someone shares, if they write a few words introducing it, and and if those words “sell” me on the idea of taking the time and energy to read what they are sharing.

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