Think about it: When you post to a social network, you are only getting the eyeballs of the people paying attention at that time. And only if you’re the most interesting thing going on right then.
And that’s why you need a subscription option. A subscription is someone’s agreement to give you a certain portion of their attention on a regular basis.
Do you have a process established to convert a friend on a social network into a subscription? Here are some ways people can subscribe:
- They can subscribe to your blog, using a service like Feedburner. (Subscribe to my blog here.)
- They can subscribe to your newsletter, using the service your company provides, or an autoresponder program like Aweber (affiliate link – this is the service I use), Constant Contact, or MailChimp. (Subscribe to my newsletter here.)
- You can provide something they can get for free, like a “makeup application tips” download, or a special report on eating healthier (choose a topic related to what you offer.) (Get my free social media 101 training call and handout here.)
The beauty of the subscription is that the moment of attention you get in the inbox is yours alone. You’re almost guaranteed that the recipient will at least glance at the subject line, and hopefully open the email. On social networks, you’re positioned against a whole host of interesting things going on at the same time. Are you the most interesting at the moment? And are the right people paying attention at the moment you post?
You need more than social networks if you want your message to reach the right people consistently.
How will you turn online friends into subscribers? Would love to read your thoughts in the comments below.