Most direct sales and network marketing companies are nervous about their consultants using social media tools to promote their businesses. Why? Because if any one individual uses it improperly to make product or income claims, or just in general make the company look bad, it can negatively impact the entire company, and every distributor in that organization.
And let me tell you, there are PLENTY of examples of direct sellers using social media in unbelievably poor ways. You know what I’m talking about. We’ve all seen them. The posts that come across desperate, or implausible, or worse. Even if you don’t personally use social media poorly, the fact that others are can mess things up for everyone.
So with social media use comes responsibility. If you see someone using social media to spam others or make false claims, it’s your responsibility to report that person, or at least point them to resources on how to use these tools properly (such as this blog). A simple private note telling them that you care about them and want them to be using social media in the most effective way possible, along with a link, can go a long way.
It’s also up to companies to have robust education in place for distributors on how to use these tools in accordance with policies and procedures. Companies must also make sure they have policies that specifically address proper ways to use social media tools.
People don’t necessarily know how to use social media for business instinctively. But they DO have a responsibility to LEARN to use it properly. Only then can we rid our industry once and for all of the stigma we now have…that one that causes people to run in the other direction when they see the direct sellers coming. The one that causes sites like wordpress.com to ban MLM blogs.
WE need to fix this. And it starts with education and policing one another. Are you in?
Share your thoughts in the comments!