Writing Posts on Your Facebook Page for Recruiting

Yesterday, I shared the following post on my Facebook Page:

Happy Wednesday! Let’s make it a Fan Page Wednesday. In the comments of this post, please share a link to your Facebook Fan Page. Please also let us know if your Page is designed to reach customers or new recruits. Thanks!

Lots of you responded, and shared great links to your Facebook Pages. You also told us if your Page was designed for customers, recruiting, or both. A lot of you said your Page is for both, and I caution you to go easy here. If you are wooing a customer audience with your Page, coming out of left field with the opportunity can be disconcerting.

That’s not to say it can’t be done. It just needs to be done mindfully. People need to understand you’re talking about the WHOLE business on your Page, and not just the products.

So how do you do that?

  • Tell them up front. On your Welcome Page, state up front that you’ll be sharing the three ways you can help them: tips for buying and using your products, ways to get the products for free by hosting a party, and ways they can earn money by selling the product. This way, no one is surprised.
  • Be consistent. If you plan to share the opportunity, do it regularly. Don’t surprise people by always sharing, for example, tips and ideas, and then suddenly coming out of left field with the opportunity. Instead, weave the opportunity into your posts weekly. For example, “WOO HOO! I’m going to Vegas, Baby for the COMPANY X convention. If you love COMPANY PRODUCTS, you could come too! Want to learn more? Click Like!”
  • Tell how your’re making a difference. One thing that often draws new recruits to your company is philanthropic endeavors. People love to be part of organizations making a difference. Highlight the great work that your company is doing. Invite those that would like to be a part of it to join you.

Now remember, your Page also has to be useful. Be sure you’re sharing plenty of great tips, advice, and other information that your folks can use right now without spending a dime. Your company’s Facebook Page and blog is often a great source for this type of information. You can also read other blogs to find great information to share.

If you use your Facebook Page for recruiting, what kind of information do you share? Feel free to share a link to your recruiting-based Facebook Page in the comments, so that others can check out your example, and be sure that you check out the Pages of others as well. Looking forward to reading your thoughts in the comments.

12 Responses to Writing Posts on Your Facebook Page for Recruiting
  1. Carol Chantiny
    May 19, 2011 | 8:43 pm

    This Facebook is tricky, there is so much to learn. Just today, I was told that I should have a welcome page. What’s that I asked? Now I am off to create one of those.

    Check me out.

    http://www.facebook.com/CarolChantinysPamperedChef

  2. Carol Kennedy
    May 10, 2011 | 7:39 am

    Thank you for the fabulous tips. While I have no sales or marketing experience, I’ve found I love those aspects of my business. Sometimes it’s a struggle to know the guidelines of social network marketing. I try to keep my page balanced with the 3 offers & now understand the importance of this. Thank you!
    Best Wishes,
    Carol Kennedy – Independent Scentsy Consultant

  3. Amy Broxterman- Stella & Dot
    May 3, 2011 | 3:11 pm

    I am new to your blog, but aboslutely love it! I am learning so much and it it very helpful.

    I am using my site primarily for product right now, but want to move into recruiting and product.

    http://www.facebook.com/stylistamybrox
    http://www.stelladot.com/amybrox

  4. Kelly Smith
    April 29, 2011 | 2:07 pm

    Thanks for the great tips!! I just recently started a business fan page and I will definitely go to the info and do some re-wording!! Thanks!!

    https://www.facebook.com/kellysbags

  5. Kelly Smith
    April 29, 2011 | 2:01 pm

    Thanks for the great tips! I just recently started my page, and I love the idea about letting them know the 3 things. Will definitely change my info page to include that!!

    https://www.facebook.com/kellysbags

  6. Kathy Rowland
    April 29, 2011 | 9:19 am

    The point about weaving recruiting posts in naturally is the challenge for me. Keeping a balance with the content, product info and sharing the business is a tight-wire act! But, it’s one I love and therefore appreciate your wisdom greatly because it is keeping me from that big fall (hopefully!) Also, I want to revise my Welcome page to refocus my purpose.
    Thank you once again Jennifer Fong! Your content is like pure gold to me.
    Happy Friday!
    ~Kathy

  7. Wumi Oyewole
    April 28, 2011 | 5:21 pm

    Again, thanks Jen for a ‘sharp’ blog post. With two fan pages, I am still testing the waters to guage where I need to focus on. I prefer recruiting but I want people to get to know and buy the products – food for thought for me, I guess!

    http://www.facebook.com/pages/Linen-Boutik-Wumis-Linen-at-Home/127178964010225?sk=wall

    http://www.facebook.com/pages/Ardyss-Wellness-Boutik/148105798575858?sk=wall

    Wumi Oyewole
    Independent Consultant for Linen at Home & Ardyss

  8. Donna Turner
    April 28, 2011 | 1:47 pm

    You really got me thinking. So far, I guess I haven’t had a focus for my page. I prefer recruiting, but people need to know how great our products are if they will want to market them. Thanks for getting me started on having a more focused facebook fan page.

  9. Angie Bricker
    April 28, 2011 | 1:35 pm

    You’ve really become my “go-to” girl for clearing up any sticky situation I see on facebook. I do have Welcome screens and Join Me tabs on both my business pages. I try to post a variety of things as they pertain to my businesses. I think I’ll try to start posting simple things as well, that are related to bags and bling in general. Once again, you’ve inspired me!!! Thanks!

    http://www.facebook.com/AngiesJustJewelry

    http://www.facebook.com/lovemy31

    ~Angie~

  10. Carrie A Groff
    April 28, 2011 | 1:20 pm

    I have one page for customers and one page for recruits 🙂

    Carrie A Groff
    Customers: http://www.facebook.com/ourhealthybeachlife
    Recruits: http://www.facebook.com/pages/The-Barefoot-Entrepreneurs/178306975550069

  11. Jodi Truscott - Premier Designs
    April 28, 2011 | 1:14 pm

    Jen-

    Timely as always! I have been struggling with keeping a balance on my Fan Page and I know that while bookings and sales are the lifeblood of my business (or should be the lifeblood), my true passion is in helping people with business development/marketing, etc. I don’t want to scare prospects away, but I don’t want to get caught up in the “Make $50 bizillion dollars working Part Time” rhetoric.

    Thanks for all you do!

    Jodi Truscott
    Premier Designs

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