Happy Wednesday! Let’s make it a Fan Page Wednesday. In the comments of this post, please share a link to your Facebook Fan Page. Please also let us know if your Page is designed to reach customers or new recruits. Thanks!
Lots of you responded, and shared great links to your Facebook Pages. You also told us if your Page was designed for customers, recruiting, or both. A lot of you said your Page is for both, and I caution you to go easy here. If you are wooing a customer audience with your Page, coming out of left field with the opportunity can be disconcerting.
That’s not to say it can’t be done. It just needs to be done mindfully. People need to understand you’re talking about the WHOLE business on your Page, and not just the products.
So how do you do that?
- Tell them up front. On your Welcome Page, state up front that you’ll be sharing the three ways you can help them: tips for buying and using your products, ways to get the products for free by hosting a party, and ways they can earn money by selling the product. This way, no one is surprised.
- Be consistent. If you plan to share the opportunity, do it regularly. Don’t surprise people by always sharing, for example, tips and ideas, and then suddenly coming out of left field with the opportunity. Instead, weave the opportunity into your posts weekly. For example, “WOO HOO! I’m going to Vegas, Baby for the COMPANY X convention. If you love COMPANY PRODUCTS, you could come too! Want to learn more? Click Like!”
- Tell how your’re making a difference. One thing that often draws new recruits to your company is philanthropic endeavors. People love to be part of organizations making a difference. Highlight the great work that your company is doing. Invite those that would like to be a part of it to join you.
Now remember, your Page also has to be useful. Be sure you’re sharing plenty of great tips, advice, and other information that your folks can use right now without spending a dime. Your company’s Facebook Page and blog is often a great source for this type of information. You can also read other blogs to find great information to share.
If you use your Facebook Page for recruiting, what kind of information do you share? Feel free to share a link to your recruiting-based Facebook Page in the comments, so that others can check out your example, and be sure that you check out the Pages of others as well. Looking forward to reading your thoughts in the comments.