Recently, a direct sales company client of mine launched a hugely successful Facebook Page. But what I enjoyed the most about that launch had nothing to do with what the company did (although they did a lot of things right) but instead had everything to do with the company’s consultants.
You see, consultants immediately jumped onto that page and starting sharing with each other. They shared tips, advice, and more. When customers asked questions, they offered sound advice. I was impressed that this company’s consultants largely avoided self-promotion, but instead focused on helping the company create a compelling, lively environment which ultimately caused visitors to the Page to want to book parties, buy product, and join the company.
And this is not something that has to be limited to one company and its consultants. Every single direct selling company out there has the exact same opportunity. But it takes YOU, the direct sales consultant, to make the magic happen. The result will be greater excitement about your company brand, which means more opportunity for you.
Here are some specific things you can do to create this kind of excitement around your company’s Page:
- Visit your company Facebook Page every day. Read the posts by visitors, and answer any questions you can in a friendly way. If someone is looking for a consultant, direct them to the consultant locator on the main company website so they can find someone in their area. (This avoids the situation of a prospect feeling pounced on.) If someone needs to return something, tell them who to contact.
- Share the tips and advice you offer at your shows or one on one appointments on your company’s Page. If you sell fashion items, share a fashion tip. If you’ve used a company product in a creative way, share what you’ve done, and post a photo.
- Express your enthusiasm. Talk about how business is booming. Share how blessed you are that you have such wonderful people to work with on your team. Express your appreciation for the fabulous training you get from your company. One of the stops a prospective recruit is sure to make when checking out an opportunity is the company Facebook Page. Prospects who are reading will see how happy you and your fellow consultants are, and that may encourage them to join.
- Share posts from the company Page on your own Facebook Profile. When the company offers great tips, advice, or other information your contacts can use, share the wealth! When a share link is available, use it, and the post will appear on your wall with a link back to the company Page. When it’s not available (status updates from the Page), simply tag the company name by writing the company name with an @ sign in front of it, when you comment on the post. For example: Check out this great advice from @MyCompany. Copy and paste the post here.
- Invite all your customers and friends to join your company’s Page. This Page works for you 24/7. People often make purchasing decisions based on the enthusiasm level of others. And if your prospects see the energy and excitement going on on the company Page, and you’re the one they know who will help them get involved, it’s natural for them to want to come to you.
- Avoid self-promotion. The only way this all works for all consultants is by everyone remaining committed to keeping the Page self-promotion free. Otherwise, no one will feel safe sending their customers and prospects to the company Facebook Page. Of course, the company plays a role here, establishing a policy and then removing self-promoting posts from the Page. But it’s your job too. Make sure it doesn’t happen. Customers won’t like it if 37 consultants pounce on them because they asked a question, with everyone vying for their business. It’s too overwhelming. Respect the boundaries, and everyone can benefit from the Page.
Your company’s Facebook Page can help build engagement around the brand that you represent. When everyone works together, the Page can provide tremendous benefits to every consultant. But your company can’t do it alone. You are an essential ingredient to the success of your company Facebook Page. Jump in!
Comments make me happy! 🙂 What do you think of your company’s Facebook Page? What could make it better? Would love to read your thoughts in the comments below!