You Are the Secret Ingredient for a Successful Company Facebook Page

Recently, a direct sales company client of mine launched a hugely successful Facebook Page.  But what I enjoyed the most about that launch had nothing to do with what the company did (although they did a lot of things right) but instead had everything to do with the company’s consultants. 

You see, consultants immediately jumped onto that page and starting sharing with each other.  They shared tips, advice, and more.  When customers asked questions, they offered sound advice.  I was impressed that this company’s consultants largely avoided self-promotion, but instead focused on helping the company create a compelling, lively environment which ultimately caused visitors to the Page to want to book parties, buy product, and join the company.

And this is not something that has to be limited to one company and its consultants.  Every single direct selling company out there has the exact same opportunity.  But it takes YOU, the direct sales consultant, to make the magic happen.  The result will be greater excitement about your company brand, which means more opportunity for you. 

Here are some specific things you can do to create this kind of excitement around your company’s Page:

  1. Visit your company Facebook Page every day.  Read the posts by visitors, and answer any questions you can in a friendly way.  If someone is looking for a consultant, direct them to the consultant locator on the main company website so they can find someone in their area. (This avoids the situation of a prospect feeling pounced on.)  If someone needs to return something, tell them who to contact. 
  2. Share the tips and advice you offer at your shows or one on one appointments on your company’s Page.  If you sell fashion items, share a fashion tip.  If you’ve used a company product in a creative way, share what you’ve done, and post a photo. 
  3. Express your enthusiasm.  Talk about how business is booming.  Share how blessed you are that you have such wonderful people to work with on your team.  Express your appreciation for the fabulous training you get from your company.  One of the stops a prospective recruit is sure to make when checking out an opportunity is the company Facebook Page.  Prospects who are reading will see how happy you and your fellow consultants are, and that may encourage them to join.
  4. Share posts from the company Page on your own Facebook Profile.  When the company offers great tips, advice, or other information your contacts can use, share the wealth!  When a share link is available, use it, and the post will appear on your wall with a link back to the company Page.  When it’s not available (status updates from the Page), simply tag the company name by writing the company name with an @ sign in front of it, when you comment on the post.  For example: Check out this great advice from @MyCompany.  Copy and paste the post here.
  5. Invite all your customers and friends to join your company’s Page.  This Page works for you 24/7.  People often make purchasing decisions based on the enthusiasm level of others.  And if your prospects see the energy and excitement going on on the company Page, and you’re the one they know who will help them get involved, it’s natural for them to want to come to you. 
  6. Avoid self-promotion.  The only way this all works for all consultants is by everyone remaining committed to keeping the Page self-promotion free.  Otherwise, no one will feel safe sending their customers and prospects to the company Facebook Page.  Of course, the company plays a role here, establishing a policy and then removing self-promoting posts from the Page.  But it’s your job too.  Make sure it doesn’t happen.  Customers won’t like it if 37 consultants pounce on them because they asked a question, with everyone vying for their business.  It’s too overwhelming.  Respect the boundaries, and everyone can benefit from the Page.

Your company’s Facebook Page can help build engagement around the brand that you represent.  When everyone works together, the Page can provide tremendous benefits to every consultant.  But your company can’t do it alone.  You are an essential ingredient to the success of your company Facebook Page.  Jump in! 

Comments make me happy! 🙂  What do you think of your company’s Facebook Page?  What could make it better?  Would love to read your thoughts in the comments below!

10 Responses to You Are the Secret Ingredient for a Successful Company Facebook Page
  1. Rhea
    September 19, 2010 | 3:17 pm

    Thanks Jennifer,
    You are packed with info.
    Take Care
    Rhea

  2. Justin Cofield
    September 11, 2010 | 12:52 am

    Something our company has done is establish a fan page for our products in addition to the fan page for our representatives. This has lead to our ‘rep’ fan page acting as the community to share tips, hot news, ask questions, etc. while our product fan page is run with a different intent. It is ONLY focused on our product, and mainly acts as a community for our customers. I 100% agree is the tackiness of self-promoters on our product page. They are few and far between, but they definitely don’t get taken seriously. Thanks for the article!

  3. Amanda Jett
    September 10, 2010 | 9:33 pm

    I find myself once again agreeing with you all the way. I love to post when I have something to offer. But every time my company adds something the consultants jump on it and try to recruit and say if you want to buy contact me. It is unreal it goes on forever and my posts just get lost so I really don’t even bother. It just looks so desperate on their part and I am so sure that it just pushes potential customers away. I would love to hear any suggestions you may have on ways to respond to the other consultants without seeming rude.

  4. Barbara Matthews
    September 10, 2010 | 4:01 pm

    Another terrific post, Jennifer. We direct sellers are so blessed to have you in our corner!

  5. Pat Zahn
    September 10, 2010 | 1:59 pm

    I find it hard to go to the company page every day, however, I get the posts in my newsfeed and I share them on my page – I’m not comfortable sharing most of them on my personal profile, though from time-to-time, when something is of general value, I do. I agree with Shirley, don’t air your dirty laundry, take it off-line. Also, if i see a post that is self-promoting, I message that person with a nicely worded (I hope) suggestion that it is not considered “good form” to advertise and refer them to your website. On top of that, my company has a training from you directly on our consultant website.

  6. Roberta Jerram
    September 10, 2010 | 12:52 pm

    Thanks for this – have shared it on the home page on my Consultants’ ning forum.

    I agree with Kathleen – sage advice!

    Roberta

  7. Shirley Guzzi
    September 10, 2010 | 11:40 am

    Great thoughts here, as usual! The only thing I would add is please keep your posts to your company Facebook page positive — this is not the place to complain about anything related to your company! Remember – potential customers and recruits read everything you post!

  8. Kathleen Rogers
    September 10, 2010 | 8:55 am

    Jen,
    Thanks so much for another great compelling post!
    As a DS company exec, I need messages like yours to spread this sage advice to the field!

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