For the last 2 years, I’ve grown a successful social media consulting business. I’ve been able to service lots of corporate clients within the direct selling industry, and have had some amazing experiences along the way.
Yet, as I made my plans for 2011, I realized that I had a limitation in my business. I only had so many hours in a day. Every hour I worked I could generate income for my business. But there was no way to scale in my current setup. Every task required my personal presence, and clients were forced to wait if I couldn’t show up personally.
And so this year, I’ve been focusing a lot on what it takes to scale. Scale means you can grow your business infinitely larger, because it doesn’t depend on you alone. If you take a day off, your business keeps working. So how do you achieve scale?
You need a team.
In my business, this means partnering with others who bring immense technology and direct sales experience to the business I’m building. It allows me to provide more services to my clients, in order to better serve them. It also makes it more personally fulfilling, because I get to enjoy the company of brilliant partners in the work.
In your business, it means sponsoring others. You see, even if you’re doing 8 parties a month, you’re only going to be earning an income based on your personal efforts. No party, no paycheck.
But when you sponsor other people into the business, and help them succeed, your income is based on many people. You earn even when you’re not directly working the business. This is how you scale.
We can certainly build a business based on ourselves up to a point. I’ve done it personally over the last 2 years. But we’ll never achieve our full potential if we try to do it all ourselves. And we prevent our customers from gaining the full benefit of what we can bring them if they have to be totally reliant on our schedules.
Take a few minutes today, and write down some ways that you could scale your business. What would 3 people do for your income level? 30? 300? And how many customers could be introduced to your products, and enjoy the benefits, if only you were willing to scale?