There, I said it.
Social media for direct selling companies is unlike social media in any other industry. Because if you do not understand what the salesforce goes through day in and day out, you will not be able to effectively support and communicate with them online. You will not be able to understand their pain points the way you do when you’ve experienced the host that won’t call you back. You will not be able to coach them through the challenges like you will when you’ve had your own party where only 2 people showed up. You will not be able to provide the on-the-spot training that gets them over the hump of their challenge, and retains them unless you’ve been there yourself.
In short, it is my strong opinion that you NEED to work the business of the company you’re with to effectively support the social media presence for a direct selling company.
I know not everyone will agree with me. But I can tell you, after I’ve picked up a kit and gone out to do some parties, I am MUCH better at my job managing the day to day social media presence for a direct selling company.
What do you think?