Your Company’s Social Media Manager Needs to Party

Anyone doing social media management for a direct selling company should be handed a kit and sent to do a few parties/sales appointments.

There, I said it.

Social media for direct selling companies is unlike social media in any other industry. Because if you do not understand what the salesforce goes through day in and day out, you will not be able to effectively support and communicate with them online. You will not be able to understand their pain points the way you do when you’ve experienced the host that won’t call you back. You will not be able to coach them through the challenges like you will when you’ve had your own party where only 2 people showed up. You will not be able to provide the on-the-spot training that gets them over the hump of their challenge, and retains them unless you’ve been there yourself.

In short, it is my strong opinion that you NEED to work the business of the company you’re with to effectively support the social media presence for a direct selling company.

I know not everyone will agree with me. But I can tell you, after I’ve picked up a kit and gone out to do some parties, I am MUCH better at my job managing the day to day social media presence for a direct selling company.

What do you think?

12 Responses to Your Company’s Social Media Manager Needs to Party
  1. John
    November 11, 2011 | 9:21 am

    I worked at an agency where the affiliate marketing team and social media team use to go party every day. They would pick top clients, top affiliates, etc and take them out. I was so jealous as I sat back coding all day long.
    John recently posted..Looking for PR Interns (New York City)

  2. Tanya
    November 10, 2011 | 4:14 pm

    Wow! I totally agree!
    Tanya recently posted..Craft Room Update

  3. Michelle Larter
    November 10, 2011 | 1:45 pm

    I 100% agree! Very well said!

  4. Raj
    November 10, 2011 | 11:07 am

    This is a really great point for you to bring up. Although I’ve worked in direct sell before (Mary Kay about 8-9 years ago), but things have really changed! I recently started doing some PR for a direct sell company (not social media) but even so I have been realizing that I need to host a party, or go to a party with a consultant so I can really get the experience of their process, products, customer reactions, etc.

    On a side note, I love your site. Great resource, will be passing it on to my friends in the direct sell business!

    • Jennifer Fong
      November 10, 2011 | 11:15 am

      Thanks Raj!

  5. Cheryl
    November 10, 2011 | 10:21 am

    I think this is a great idea. A lot of the business plan is great in theory but you do run into all kinds of obstacles when you actually put it into practice. The variables are innumerable with both hostesses and guests. Having walked in someone’s shoes, even for a little while, does help you understand her/him better.

  6. Susan
    November 10, 2011 | 9:04 am

    great post, gave the office a call to see if our media mgr. has actually even hosted a show, I believe all home staff should have experience it at least once, may not go as far as having them grab a kit, but for sure host a show!

  7. Rae Bates
    November 10, 2011 | 8:23 am

    It’s my understanding that in order to hold a position of authority at the company with which I’m affiliated you must run your own business with the company for at least 3 months, qualifying within your first 30 days. This allows those who are making decisions for those of us in the field to understand the pressures, the challenges, and the joys of running your own DS business.

  8. Kelly
    November 9, 2011 | 12:34 pm

    One question though Jen. Do you plan to become a consultant with each company whose page you manage?

    • Jennifer Fong
      November 9, 2011 | 12:51 pm

      Not saying you have to work the business long term. Just that you should go out there and schedule/work a few parties. Then pass off any leads you generate to an active consultant in the business. But yes, there is a lot of value in picking up a kit for every company we support, and going out to do a few parties. You get a much better idea of the public’s reaction to the product line, support systems in place, common challenges you may see when supporting consultants online, etc. There are so many benefits to doing a couple of parties for every company you support.

  9. Kelly
    November 9, 2011 | 12:30 pm

    I agree that party plan or direct selling experience makes a BIG difference in helping a client with their social media. Only someone with experience knows the the highs of big dollar parties, fabulous hostesses and new friends and the lows of a liter of Coke and an unopened bag of chips sitting on the counter, the hostess who is frantically calling everyone she knows, the heckler in the crowd. It DOES make a difference in how someone should approach engaging their fans. Great post!

  10. Suzanne
    November 9, 2011 | 8:31 am

    I agree… just gives you insight into things you’ve not experienced. It’s like those manuals to operate or construct something written by engineers that have not actually tried to USE their written words to do said job. Experience is so valuable!

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