When I help direct selling companies write policy for social media, I encourage those companies to require consultants to use their photo and real, full name on social media presences, including blogs and social networks. Sometimes I’m asked why a company should require this.
Here’s the thing…imagine if you were doing business in person with someone. Would you say, “Hi, my name is Karen’s Beauty Emporium”? Of course not. You’d lead with your name. Someone would be able to look you in the eye, and do business with a person.
Online is no different. When we try to be anonymous, hiding behind a logo and a cutesy name, we’re missing the point of direct sales. Our profession is about face to face contact, and the relationships we build. I have to be able to see your face, and look you in the eye. In the online world, that translates into a photo where you’re looking at the camera. If you lead with your logo, I”ll never be able to build a relationship with you. You’re already shutting me off.
Don’t try to hide behind the anonymity of the web when doing business online. Approach this just like you would your in-person business: face forward. Your real name and your photo are essential, if you’re to build the relationships that lead to new business.
Your thoughts? Would love to read them in the comments!